Marketing and Communications Specialist

Orange • GA-Atlanta US-NY-New York US-DC-Washington, NY

2d • Hybrid

About The Position

Orange Business is seeking a versatile and strategic B2B Marketing and Communications Specialist to join their team. This role involves developing and executing integrated marketing campaigns and events to drive brand awareness and engagement. The specialist will bridge creative storytelling with data-driven marketing to ensure messages reach the right audience through the right channels. Responsibilities include developing and executing integrated marketing campaigns, crafting compelling B2B messaging, creating and distributing content across multiple channels, collaborating with product marketing, sales, and solution teams, coordinating with external agencies, and managing the organization's master events calendar.

Requirements

• 3-7 years of experience in marketing and communications.
• Proven project management skills.
• Exceptional storytelling skills with the ability to adapt writing style for different formats.
• Hands-on experience with Email Marketing Providers (HubSpot, Marketo, etc.).
• Familiarity with Content Management Systems, like Sharepoint.
• Experience with CRM tools like SalesForce, SugarCRM, etc.
• Experience with Adobe Premier, Final Cut, etc.

Nice To Haves

• Website development experience.
• Experience with tools such as WordPress, Sitecore, Drupal.
• Proficiency in Google Analytics and social media insights to track and assess campaign performance.

Responsibilities

• Develop and execute comprehensive integrated marketing campaigns that enhance brand visibility and customer engagement.
• Craft clear, compelling messaging tailored for B2B audiences, including CIOs and IT leaders.
• Create, manage, and distribute content across multiple channels, ensuring consistent brand voice.
• Collaborate with product marketing, sales, and solution teams to synchronize messaging and market outreach efforts.
• Coordinate with external agencies for design, campaign, and digital advertising activities.
• Manage the organization’s master events calendar, aligning on sponsorships, requirements and deadlines.

Benefits

• Global Opportunities: Work in multi-national teams with opportunity to collaborate with colleagues and customers from all over the world.
• Flexible Work Environment: Flexible working hours and possibility to combine work from office and home (hybrid ways of working).
• Professional Development: training programs and upskilling/re-skilling opportunities.
• Career Growth: Internal growth and mobility opportunities within Orange.
• Caring and Daring Culture: Health and well-being programs and benefits, diversity & inclusion initiatives, CSR and employee connect events.
• Reward Programs: Employee Referral Program, Change Maker Awards.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed