Marketing and Communications Specialist

Orange•Atlanta, GA

4d•Hybrid

About The Position

We are seeking a versatile and strategic B2B Marketing and Communications Specialist to join our team. In this role, you will be responsible for developing and executing integrated marketing campaigns and events that drive brand awareness and engagement. You will bridge the gap between creative storytelling and data-driven marketing, ensuring our message reaches the right audience through the right channels.

Requirements

3-7 years in marketing and communications
Proven project management skills
Exceptional storytelling skills enabling adaptation of writing style for different formats, from technical documents to engaging social media content.
Hands-on experience with Email Marketing Providers (HubSpot, Marketo, etc.).
Familiarity with Content Management Systems, like Sharepoint.
Experience with CRM tools like SalesForce, SugarCRM, etc.
Experience with Adobe Premier, Final Cut, etc.

Nice To Haves

Website development or used tools such as WordPress, Sitecore, Drupal.
Proficient in Google Analytics and social media insights to track and assess campaign performance.

Responsibilities

Develop and execute comprehensive integrated marketing campaigns that enhance brand visibility and customer engagement.
Craft clear, compelling messaging tailored for B2B audiences, including CIOs and IT leaders.
Create, manage, and distribute content across multiple channels, ensuring consistent brand voice.
Collaborate with product marketing, sales, and solution teams to synchronize messaging and market outreach efforts.
Coordinate with external agencies for design, campaign, and digital advertising activities.
Manage the organization’s master events calendar, aligning on sponsorships, requirements and deadlines.