Marketing and Communications Specialist I/II

University of Florida•Gainesville, FL

21h

About The Position

The Marketing and Communications Specialist I/II leads content creation, communications, branding, marketing, and social media efforts for the Institute and its programs. The role produces written, visual, audio, and digital content; coordinates publications and communications with College MARCOM, external partners, and media outlets; and supports Institute stakeholders with marketing and communications requests. The position plans and executes branding and marketing efforts, including serving as marketing lead for the Etch Talent Network platform and coordinating marketing at conferences. It develops strategies and campaigns with internal teams and external firms, supports trade shows and recruiting events, and improves online content using SEO and Google Analytics. It also manages social media platforms and campaigns, monitors audience data and trends, and reports project outcomes to stakeholders. The specialist assists the Institute Director and senior marketing staff with communications strategy, engages with a broad range of Institute stakeholders, assists with Institute events, performs other administrative duties as assigned, attends staff and supervision meetings, and participates in committees and joint ventures. This is a time-limited position.

Requirements

Level I: Bachelor's degree and two years of relevant experience; or an Associate's degree and four years of relevant experience; or an equivalent combination of education and experience.
Level II: Bachelor's degree and four years of relevant experience; or an Associate's degree and six years of relevant experience; or an equivalent combination of education and experience.
Excellent attention to detail and strong organizational skills.
Excellent oral and written communication skills.
Ability to meet tight deadlines and produce high-quality work while balancing multiple responsibilities.
Ability to work well in a team, be flexible and accountable, manage conflicting responsibilities, prioritize tasks, and consistently meet deadlines.
Self-motivated and able to work independently.

Nice To Haves

Strong creative leadership and ability to turn abstract ideas into concrete results while maintaining focus on strategic objectives.
Experience supervising marketing or communications professionals and students.
Experience working with or managing external marketing agencies.
Knowledge of and adherence to Associated Press Style Guidelines.
Knowledge of university policies and procedures.
Experience with WordPress.
Experience with MailChimp.
Experience with the Adobe Suite.
Experience with Google's Notebook LM.
Experience with Cvent.
Experience with Hootsuite.
Experience with Adobe Podcast.
Experience with iMovie.
Experience in social media, graphic design, newsletter development, and press releases.
Demonstrated knowledge of website management and design.
Strong commitment to client satisfaction, excellent interpersonal skills, and ability to work in a multicultural environment.

Responsibilities

Plan and produce content, media, and publications, including print materials, images, videos, podcasts, digital media, and other creative content for the Institute and its programs.
Write press releases, newsletter articles, and interview-based articles.
Liaise with College MARCOM, external partners, and media outlets to coordinate publication and distribution of press releases and official communications.
Design publications, brochures, flyers, newsletters, and other materials in various formats.
Provide photography support for Institute events and communications support to other FSI stakeholders.
Plan and execute FSI branding and marketing efforts in line with Institute objectives.
Lead marketing for the Etch Talent Network platform, coordinating strategy, content, and campaigns with the third-party vendor.
Plan and oversee conference marketing, including promotional materials, messaging, logistics, and collaboration with external partners.
Develop branding and marketing strategies in collaboration with internal professionals and/or external marketing firms.
Develop and lead trade shows, technical conference exhibits, and recruiting events, collaborating with appropriate staff to promote FSI.
Enhance online content and marketing analytics, taking SEO and Google Analytics into consideration.
Coordinate with the HWCOE Marketing and Communications team to align branding and messaging with University standards.
Oversee creation, editing, interviewing, marketing, and evaluation of Institute social media content and platforms.
Manage the Department's social media presence and analyze and interpret trends and audience data.
Organize and develop targeted social campaigns for topics and events.
Coordinate with external marketing agencies on social media advertising campaigns promoting Institute events, programs, and initiatives.
Establish information and public relations campaigns to disseminate information across UF and nationally.
Track, analyze, report, and communicate project outcomes to stakeholders.
Work with FSI stakeholders, including industry, workforce development professionals, university personnel, and government officials, to understand and respond to marketing and communications needs.
Assist the Institute Director and senior marketing staff in developing marketing and communications strategies and campaigns.
Analyze data to inform and optimize communications strategies across platforms and audiences.
Assist with Institute events and perform other administrative duties as assigned by the Institute Director and higher authorities.
Attend staff and one-on-one supervision meetings.
Participate in department, college, and university-wide committees and joint ventures to advance the student experience.