Marketing and Communications Specialist
About The Position
The Penn State College of Medicine in Hershey, PA is seeking a Marketing and Communications Specialist employs a variety of marketing, communications, and public relations strategies that may include direct mail, advertising, web, email, social media, news media, special events, and other methods; researches and translates various forms of subject matter to produce content for fact sheets, brochures, articles, newsletters, digital signage, and other internal or external communications; participates in the planning of marketing and/or communications strategy; creates, conceptualizes, edits, implements, and enhances communications and content including website, advertisements, articles, and feature stories. Execute and coordinate the production of marketing and/or promotional communications that may include print, electronic, social media, new/emerging media, and other collateral that is in accordance with the unit's approved strategic marketing plan and objectives Contribute to content for fact sheets, brochures, articles, newsletters, speaker remarks, and other internal or external communications Edit and proofread publications, including websites, advertisements, articles, brochures, feature stories, etc. Prepare creative briefs for concept development and creative expression; deliver presentations of creative work to clients Monitor news and media presence; monitor and track analytics of website and digital traffic Ensure compliance with accessibility standards, contractual obligations, confidentiality and privacy policies, and style and standard guidelines Plan and oversee the implementation of event promotions Collaborate with agencies and other vendor partners on campaigns Monitor and communicate the status of tactical campaign implementation with clients and management Collaborate in the planning of marketing and/or communications strategy
Requirements
- Bachelor's Degree
- 1+ years of relevant experience; or an equivalent combination of education and experience accepted
Responsibilities
- employs a variety of marketing, communications, and public relations strategies that may include direct mail, advertising, web, email, social media, news media, special events, and other methods
- researches and translates various forms of subject matter to produce content for fact sheets, brochures, articles, newsletters, digital signage, and other internal or external communications
- participates in the planning of marketing and/or communications strategy
- creates, conceptualizes, edits, implements, and enhances communications and content including website, advertisements, articles, and feature stories
- Execute and coordinate the production of marketing and/or promotional communications that may include print, electronic, social media, new/emerging media, and other collateral that is in accordance with the unit's approved strategic marketing plan and objectives
- Contribute to content for fact sheets, brochures, articles, newsletters, speaker remarks, and other internal or external communications
- Edit and proofread publications, including websites, advertisements, articles, brochures, feature stories, etc.
- Prepare creative briefs for concept development and creative expression
- deliver presentations of creative work to clients
- Monitor news and media presence
- monitor and track analytics of website and digital traffic
- Ensure compliance with accessibility standards, contractual obligations, confidentiality and privacy policies, and style and standard guidelines
- Plan and oversee the implementation of event promotions
- Collaborate with agencies and other vendor partners on campaigns
- Monitor and communicate the status of tactical campaign implementation with clients and management
- Collaborate in the planning of marketing and/or communications strategy
Benefits
- Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being.
- In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time.
- One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
5,001-10,000 employees
