Marketing and Communications Specialist

American Society of Anesthesiologists®•Schaumburg, IL

7d•$65,000 - $80,000•Hybrid

About The Position

The American Society of Anesthesiologists (ASA) team provides education, resources, and advocacy to help our members improve the experience and safety of patients in their care. ASA offers flexible hybrid work arrangements, a "dress for your day" mindset, generous time off, plus professional development and educational benefits. This position assists with the development and execution of strategic, audience, and benefit-focused marketing and communications plans for key elements of ASA’s product and program portfolio. It takes primary responsibility for implementing promotional tactics in accordance with established communications plans, monitors campaign KPIs, and other data to ensure success and adjusts plans, as necessary. Collaborates interdepartmentally and with appropriate members and governance bodies to ensure buy-in and to procure necessary input and review for creative materials and copy. This position helps develop and lead the marketing and communications strategy for ASA’s ANESTHESIOLOGY® annual meeting, including goal setting, budgeting, and execution. This includes guiding, consulting, and reporting on recommended approaches with the Marketing and Communications team and other business units. Supports in the execution of promotional tactics across marketing and communication plans as needed. Works with external vendors for key projects.

Requirements

Bachelor's degree from an accredited four-year institution with a concentration in Marketing, English, Journalism, Communications, or equivalent experience.
Minimum 3 years of experience in a marketing role required.
Experience with marketing automation platforms, especially HigherLogic, Real Magnet, or Informz, required.
Direct experience with planning and executing online advertising campaigns, with demonstrated results, required.
Solid project management and organizational skills required.
Strong attention to detail, with a focus on producing quality, error-free work.
Ability to plan out a project, determine requirements, set achievable and realistic deadlines, manage expectations, manage change, and deliver results.
Ability to handle multiple projects at various stages is essential.

Nice To Haves

Association and/or advertising agency experience preferred.
Strong copywriting and proofreading skills desired.
Experience with content management software, such as SiteCore, desired.
Verbal and written communication styles are clear, descriptive, and direct. Presentation skills and experience desired.
Significant interest in learning marketing best practices and communication principles for the business of associations.
Strong service and quality orientation to clients, colleagues, and members.

Responsibilities

Assist with the creation of strategic marketing and communications plans to achieve ASA goals. Efforts include data analysis, marketing research reporting, SWOT analysis, competitive and environmental scans, messaging frameworks, creative briefs, communications calendars, etc.
Develop and create promotional materials and implement multichannel tactical elements, including email, direct mail, social media, copywriting, web publication, multimedia, content creation, advertising, etc. Ensure items are produced and deployed on time and on budget.
Fully manage the communication efforts (from strategy through execution) for specifically assigned products or programs within the ASA portfolio.
Identify, monitor, and report on key performance indicators for marketing campaigns to ensure achievement of desired results (e.g., sales revenue, registrations). Provide insights and report on campaign performance (e.g., email metrics, conversions) at appropriate frequency. Make recommendations for tactical adjustments to meet goals.
Maintain the holistic digital advertising strategy, including budget allocation, across all areas of the portfolio. Employ leading-edge approaches to place and report on digital advertising, including paid social, retargeting, SEO, AdWords, etc. Activate processes and workflow for maximum efficiency and utilize modern reporting tools to monitor and communicate campaign performance.
Use Google Analytics and Search Engine Marketing – including Adword campaigns and third-party digital advertising, email, and web analytics, to monitor and report on campaign performance and adjust campaigns as needed.
Stay current on modern marketing principles and practices and innovative marketing trends that can be incorporated into ASA campaigns to help marketing effectiveness and revenue.
Create, curate, and publish web content to support product lines and audience needs.
Assist the Marketing and Communications Manager with setting and monitoring communications budgets.
Ability to perform work in alignment with ASA core values: Dedication, Collaboration, Commitment to Excellence, Continuous Improvement.