Marketing and Digital Media Specialist I or II

University of Florida•Gainesville, FL

23h•$46,000 - $86,000•Onsite

About The Position

This position is responsible for leading the production, implementation, and evaluation of marketing and digital media/communications efforts. This includes managing print and digital advertisements, paid social media campaigns, and website content. The role involves collaborating with advertising partners, developing graphics and marketing campaigns, and analyzing data to optimize communication strategies. The specialist will also manage the production and monitoring of marketing and advertising products, lead graphic design for digital and print, and coordinate the procurement and distribution of promotional materials. The position requires attending regular meetings, representing the organization at events, and potentially assisting with technical editing and education module development. This role has no supervisory authority and reports directly to the Program Director and the project principal investigator. The individual must be able to work independently with remote team members and proactively, with general guidance. Regular consultation and evaluation are expected with the Florida Sea Grant Program Director and project principal investigators.

Requirements

Specialist I - Bachelor's degree and three years of relevant experience; or an associate's degree and five years of relevant experience; or an equivalent combination of education and experience.
Specialist II - Bachelor’s degree and four years of relevant experience; or an Associate’s degree and six years of relevant experience; or an equivalent combination of education and experience.

Nice To Haves

Master’s degree in marketing, public relations, communications, or related field and 2 or more years of experience in the development and implementation of communications campaigns, public relations campaigns, or related work.
Experience coordinating website content and page updates, with the ability to apply basic design principles to enhance user engagement and accessibility.
Experience using design tools such as Canva, Adobe Suite or similar to design a variety of content such as print materials, print advertisements, digital advertisements, social media and web graphics, etc.
Experience tracking and reporting key performance indicators (KPIs) across marketing, social media, and engagement channels to measure effectiveness and guide strategy.
Strong knowledge of and passion for recreational saltwater fishing.
Experience in planning, organizing, and coordinating work assignments independently.
Demonstrated experience working collaboratively as part of a team, including but not limited to remote team members across multiple organizations.

Responsibilities

Lead the production and implementation, and evaluation of marketing and digital media/communications efforts, including print, web, and advertisements.
Manage and update content on the Return ‘Em Right website.
Work with advertising partners on collateral.
Develop graphics and marketing campaigns.
Analyze data to inform and contribute to the optimization of communications strategies across a variety of platforms.
Lead organizational efforts through regular evaluation and monthly reporting of marketing performance metrics.
Lead the management of the production and monitoring of marketing and advertising products, per direction from IFAS-ICS, FSG, and the Program Management Team (PMT).
Lead graphic design for digital and print products.
Develop and support the production of creative assets for campaigns in collaboration with the social media coordinator.
Coordinate the procurement and distribution of promotional materials such as apparel, print materials, and other "swag" items, including liaising with manufacturers, tracking inventory, and managing shipments.
Work with manufacturers/vendors to ensure program participants are receiving gear/swag/print materials in a timely manner and vendors are receiving payment in a timely manner via UF procurement channels.
Attend weekly meetings with direct supervisor/team members (FSG/IFAS ICS), core team (NOAA, etc.), to provide progress updates on existing projects, review upcoming campaigns, and plan for larger strategic initiatives.
Represent Return ‘Em Right at outreach and industry events.
Attend trade shows and transport RER booth and other promotional items to events and set up.
Participate in monthly virtual PMT meetings and in an annual in-person PMT meeting.
Other duties may include technical editing of documents, reviewing presentations, assisting with education module developments, etc.