Marketing and Communications Lead Strategist

City of Edmonton•Edmonton, AB

7d•CA$100,017 - CA$142,882

About The Position

The City of Edmonton is seeking an exceptional marketing and communications leader to join their Community Services team as a Marketing and Communications Lead Strategist. This role is responsible for leading a portfolio of communications, marketing, and engagement strategies, specifically supporting the Sport and Recreation branch, the Attractions, Culture and Nature branch, and Edmonton Fire Rescue Services. The Lead Strategist will manage the overall design and delivery of integrated services, ensuring seamless collaboration across teams and projects. This leadership position involves providing strategic counsel, managing a team of 10-14 professionals, and translating high-level strategies into actionable plans. The role focuses on driving participation, shaping Edmonton's place brand, building public trust, and ensuring meaningful resident participation in civic decision-making. The Lead Strategist will serve as a trusted partner to department leaders, guiding them and their team toward high-value strategic opportunities.

Requirements

Bachelor's Degree in Political Science, Public Relations, Business, Communications, Public Engagement or a related field, with 6 years of progressively responsible experience OR a related diploma from a recognized post-secondary institution with 8 years of progressively responsible experience
Six to eight years of experience leading and providing strategic consulting and advising services in communications, marketing and public engagement
Proven track record of directly supervising, mentoring, and developing high-performing professional teams, ideally within a large, complex, or unionized service-delivery organization
Extensive experience translating high-level business goals into integrated communications, marketing, and public engagement initiatives—expertly guiding portfolios from data-backed research and planning to multi-channel execution and impact evaluation
Exceptional ability to read the room, analyze the broader political, social, and economic context, and navigate highly sensitive, complex issues while providing trusted counsel to leadership
Strong service-excellence orientation with a proven ability to build robust working relationships across all corporate levels, reconcile diverse viewpoints, and solve unique problems smoothly without relying on positional authority
A deep understanding of brand management techniques to successfully elevate and champion the City's identity and place brand, and City facilities, attractions, programs and services
Proficiency in Google Workspace and various virtual platforms
Alignment to our Cultural Commitments and Leadership Competencies
Embracing a culture of equity, diversity, reconciliation and inclusion

Nice To Haves

A Master's Degree in a related field
Certification in Change Management or Project Management
International Association of Public Participation (IAP2) certificate or similar professional training

Responsibilities

Lead the design, implementation and evaluation of comprehensive integrated marketing, communications and public engagement strategies rooted in data and industry best practices
Lead the communications and engagement planning process, developing strategies that are aligned with corporate priorities and department goals
Build strong relationships with program leaders to understand their business needs
Analyze business priorities to identify and prioritize high-value communications and marketing opportunities to ensure optimal resource allocation
Navigate politically sensitive or emergent issues, providing strategic counsel, mitigation plans, and support to senior leadership
Identify issues, opportunities, trends, and gaps, and provide strategic advice and proposed solutions to leadership
Provide leadership and direct supervision, coaching, and mentorship to a team of communications, marketing and engagement professionals
Nurture a supportive, relationship-driven team environment centered on growth and continuous development
Serve as the conduit between the leadership team and staff, balancing direction from leadership with feedback from staff
Utilize market research, public opinion methodologies, and historical evaluation data to build highly targeted, results-focused campaigns
Establish and track transparent performance metrics to demonstrate the tangible impact of your portfolio's work
Perform quality management and oversight on deliverables to ensure they meet the City's standards and guides
Contribute to the design and continuous improvement of section and unit-level processes and practices
Ensure the prudent use of human and financial resources, and effectively oversee external agency or vendor contracts