Donor Marketing and Communications Strategist

Versiti, Inc.•Indianapolis, IN

4d•Hybrid

About The Position

The Donor Marketing and Communications Strategist plays a critical role in developing and executing localized marketing and communications strategies that promote Versiti's blood services. This position focuses on collaborating with the donor engagement team, AVPs, and field marketing to enhance donor participation, retention, and public awareness, in alignment with Versiti's mission to improve community health through blood donation. The Strategist will translate overarching marketing strategies into actionable initiatives. This role involves close collaboration with internal teams, donors, community partners, and media to drive campaign success and achieve regional goals. Responsibilities include maintaining brand integrity, managing local stakeholder relationships, and utilizing diverse communication channels to engage the community.

Requirements

Bachelor’s degree in marketing, Communications, Journalism, or a related field required
4-6 years experience in marketing, public relations, communications, or a related field, ideally within healthcare, non-profit, or community engagement sectors. required
Strategic Marketing Planning: Ability to develop localized marketing strategies aligned with organizational goals, utilizing market research to tailor campaigns. required
Content Creation: Advanced skills in creating diverse marketing materials, with proficiency in design software and content management systems. required
Customer Service Orientation: Commitment to providing exceptional service to donors and stakeholders. required
Time Management: Exceptional organizational skills for managing multiple projects in a fast-paced setting. required
Proficient in using Hootsuite, Sprout Social, or similar tools for managing social media platforms. required
Familiarity with Google Analytics and other analytics tools to track campaign performance. required

Nice To Haves

Partnership Development: Experience in building relationships with local stakeholders and securing in-kind donations and sponsorships. preferred
Digital Marketing: Knowledge of digital marketing strategies, including social media, email marketing, and SEO. desired
Event Management: Strong experience in planning and promoting blood donation and community outreach events. desired
Proficiency in Salesforce or a similar CRM system for donor management and engagement. preferred
Experience with HubSpot or Marketo for automating and analyzing marketing campaigns. preferred
Skilled in Adobe Creative Suite (Photoshop, Illustrator, Canva) for designing marketing materials. preferred
Strong experience in Eventbrite or Cvent for event promotion and management. desired
Knowledge of Mailchimp or Constant Contact for email marketing and donor communication. desired
Ability to use Asana or Trello for project management and team collaboration. desired

Responsibilities

Designs and manages the execution of localized marketing plans that align with organizational objectives to drive donor recruitment, retention, and engagement.
Oversees the strategy and implementation of promotions supporting blood and platelet collections throughout the state.
Provides logistical and promotional support for special blood drives, donor recognition events, and community outreach initiatives.
Utilizes regional data to monitor campaign performance, donor engagement metrics, and provide actionable recommendations for continuous improvement.
Fosters relationships with local community organizations, businesses, schools, and media outlets. Secure impactful in-kind donations and sponsorships that drive blood collection during challenging periods (e.g., summer, holidays).
Implements local initiatives from corporate partnerships, ensuring they align with regional marketing efforts.
Addresses and manage inquiries related to local and state promotions and marketing, delivering timely and effective responses.
Produces compelling marketing content—including flyers, digital ads, newsletters, and social media posts. Ensure strong copywriting for various cross-channel marketing needs, including print, radio, and social media.
Drafts and distributes media alerts, under guidance from the PR department, related to blood drives and other public relations content, ensuring alignment with Versiti’s messaging and brand standards.
Maintains consistent representation of Versiti’s brand in all communications, adhering to established messaging, tone, and design standards.
Serves as a liaison among field operations, corporate marketing, and communications teams to align initiatives and meet regional marketing needs, exercising influence without direct authority.
Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
Understands and performs in accordance with all applicable regulatory and compliance requirements
Complies with all standard operating policies and procedures