Assistant Director of Marketing & Donor Communications

Covenant House Texas•Houston, TX

3d•Onsite

About The Position

The Assistant Director of Marketing & Donor Communications leads the strategy and execution of marketing, storytelling, donor communications, and public relations to elevate the visibility, reputation, and impact of Covenant House Texas. In partnership with the Chief Advancement Officer and Chief Philanthropy Officer, this role develops and executes integrated marketing and communications strategies that strengthen brand awareness, support fundraising, deepen donor engagement, and inspire community investment. Serving as the organization's lead for strategic donor communications, the Assistant Director oversees digital and direct mail fundraising campaigns, donor newsletters, annual and year end appeals, stewardship communications, impact reports, and campaign messaging. Working collaboratively across departments, this role translates program impact into compelling stories and multi-channel campaigns that advance Covenant House Texas' mission while strengthening relationships with donors, volunteers, partners, and the community.

Requirements

Bachelor's degree in marketing, communications, journalism, public relations, or a related field preferred.
5 to 7 years of professional experience in marketing, communications, public relations, fundraising communications, or a related field.
Demonstrated experience managing integrated marketing campaigns, donor communications, and brand strategy.
Exceptional writing, editing, and storytelling skills with the ability to translate program impact into compelling donor centered narratives.
Strong project management and organizational skills with the ability to manage multiple priorities and communication timelines simultaneously.
Experience collaborating across departments to align communications strategies with organizational and fundraising goals.
Commitment to Covenant House Texas' mission and an understanding of trauma-informed, youth-centered storytelling practices.
Knowledge of digital marketing tools, audience segmentation, analytics platforms, and performance reporting.
Experience supporting fundraising campaigns, annual giving, major gifts, or philanthropic initiatives.

Responsibilities

Develop and execute a comprehensive marketing and communications strategy that advances Covenant House Texas' mission, fundraising priorities, and community engagement goals.
Ensure consistent brand identity, messaging, and voice across all communication platforms, including digital, print, direct mail, email, and public communications.
Lead impact driven storytelling highlights the resilience and progress of youth served, partnering with program teams to identify stories and measurable outcomes while maintaining dignity and trauma informed practices.
Oversee the creation of marketing and communications assets, including website content, social media, newsletters, annual reports, donor communications, direct mail appeals, stewardship materials, cases for support, campaign messaging, and promotional collateral.
Partner with the Development team to develop and execute strategic donor communications that support annual giving, major gifts, foundation and corporate relations, donor cultivation, stewardship, signature events, and integrated fundraising campaigns.
Develop and manage an annual communications calendar that aligns organizational messaging, fundraising campaigns, digital communications, and donor engagement efforts across departments.
Serve as the primary owner of the Covenant House Texas website, overseeing content, updates, functionality, optimization, and user experience to maintain an engaging and effective digital presence.
Manage digital marketing efforts, including email marketing, social media, website optimization, and audience segmentation to increase engagement and philanthropic support.
Lead media relations and public communications, including press releases, media outreach, executive messaging, and thought leadership opportunities.
Provide strategic communications guidance to leadership and staff to ensure consistent messaging across departments.
Oversee the development of multimedia content, including photography, video, graphic design, and campaign assets, coordinating production with internal teams and external vendors.
Track marketing, digital engagement, fundraising communications, and campaign performance metrics, using data and analytics to evaluate effectiveness and inform future strategy.