Director of Marketing & Communications

Rodeo FX • Montreal, QC

4d • Hybrid

About The Position

Rodeo FX is seeking a Director of Marketing and Communications to establish, structure, and enhance the group's global strategy for branding, marketing, external communications, and outreach. This role is crucial in shaping Rodeo FX's positioning, brand consistency, external communications quality, and supporting business priorities within a creative, technological, and international setting. The position aims to make the marketing and communications function more proactive, structured, measurable, and aligned with the group's needs. The Director will lead a multidisciplinary team, focusing on clarifying priorities, elevating execution standards, supporting team development, and ensuring initiative consistency across Rodeo FX's global sites, markets, and business lines. This leadership role requires a blend of strategic vision, editorial acumen, digital platform understanding, brand sensitivity, and strong execution capabilities in a dynamic, fast-paced creative environment.

Requirements

• 10 years or more of experience in a senior role in marketing, communications, public relations, brand, or content, ideally in visual effects, animation, entertainment, advertising, technologies, video games, or an international creative industry.
• Demonstrated experience in team management, including work prioritization, talent development, performance management, and maintaining strong team cohesion.
• Strong ability to define a strategic vision, translate it into concrete action plans, and ensure high-quality execution.
• Excellent understanding of digital marketing, social media, content platforms, public relations, and new technologies applied to communications.
• Strong sensitivity to brand, storytelling, editorial line, corporate reputation, and the experience of different target audiences.
• Ability to evolve in an international, creative, fast-paced, and transforming environment.
• Excellent skills in communication, influence, collaboration, and stakeholder management.
• Ability to advise management and leadership teams and contribute to strategic discussions with judgment, clarity, and discernment.
• Experience in managing budgets, suppliers, agencies, partners, or complex projects.
• Ability to manage multiple priorities simultaneously, make decisions, and stay the course in a demanding context.
• Experience in the development, structuring, or professionalization of a marketing and communications department.
• Fluency in French and English, both oral and written.
• Availability for occasional international travel.

Nice To Haves

• Experience in a VFX, animation, advertising, production, entertainment, technology, or international-caliber creative studio.
• Experience with marketing performance analysis tools, social platforms, CMS, project management tools, CRM, or automation solutions.
• Understanding of the uses of artificial intelligence, data, and emerging technologies in a marketing or communications context.
• Experience in managing international campaigns, brand launches, website redesign, content strategy, or transformation of a marketing/communications department.
• Fluency in French and English, both oral and written, in order to collaborate with local and international teams and partners.

Responsibilities

• Define and lead the overall marketing and communications strategy for the Rodeo FX group, aligning with business objectives, creative vision, and growth priorities.
• Establish short, medium, and long-term objectives, priorities, and action plans for the marketing and communications service.
• Develop and maintain a strong, clear, and consistent editorial line that reflects Rodeo FX’s identity, culture, expertise, and international ambition.
• Ensure brand consistency across all communications, platforms, content, events, sales tools, and external initiatives.
• Advise management and leadership teams on brand, reputation, communication, and positioning matters.
• Contribute to positioning Rodeo FX as an internationally recognized creative studio, celebrated for project quality, innovation, talent, and culture.
• Develop and execute external communications strategies to enhance Rodeo FX's notoriety, reputation, and influence in key markets.
• Oversee public relations, corporate announcements, press releases, media opportunities, interviews, and media coverage follow-up.
• Develop and maintain a network of media outlets, partners, platforms, institutions, associations, and key industry players.
• Ensure the quality and coherence of messages disseminated to clients, partners, talent, media, and international creative communities.
• Oversee Rodeo FX’s participation in industry awards, festivals, events, and recognitions (e.g., VES, BAFTA, HPA, Academy Awards, Mercuriades).
• Ensure the quality of application files, presentations, demos, and content submitted to recognition bodies.
• Oversee Rodeo FX's digital strategy, including website, social platforms, content campaigns, and online visibility tools.
• Define a modern and high-performing social media approach tailored to different platforms, audiences, formats, and trends.
• Oversee the creation, planning, and distribution of brand-aligned content (projects, behind-the-scenes, talent, culture, innovations, partnerships, events, achievements).
• Ensure digital platforms and communication tools are current, effective, and aligned with international creative company standards.
• Identify trends in marketing, communications, social media, emerging technologies, AI, and audience behavior to inform strategy.
• Encourage the use of data, digital tools, automation, and new technologies to improve the reach, efficiency, and impact of marketing initiatives.
• Oversee the production of sales and promotional tools (demos, presentations, client content, biographies, press kits, case studies).
• Collaborate with Advertising, Business Development, Production, Talent, Culture, and executive teams to support commercial, recruitment, and outreach priorities.
• Ensure communication and sales tools clearly reflect Rodeo FX's creative, technical, human, and strategic value.
• Prioritize internal requests based on impact, urgency, strategic alignment, and team capacity.
• Oversee events related to Rodeo FX's external visibility (client events, festivals, conferences, panels, sponsorships, partnerships).
• Identify speaking opportunities, partnerships, or events that enhance Rodeo FX's positioning.
• Accompany company spokespersons in preparing presentations, biographies, key messages, or public interventions.
• Collaborate with HR, Talent, Culture, and executive teams to ensure consistency between employer brand, external communications, and outreach.
• Support the preparation of content, messages, or communication tools related to recruitment, employer brand, projects, or corporate initiatives.
• Contribute to clear, coherent communication aligned with Rodeo FX's identity, supporting internal communications and Culture teams.
• Lead, mobilize, and develop a multidisciplinary team in marketing, communications, content, events, design, or related expertise.
• Clarify roles, responsibilities, priorities, and expectations for fluid, coherent execution aligned with service objectives.
• Maintain team cohesion, foster collaboration, and create a positive, structured, quality-oriented work environment.
• Rigorously manage team priorities, balancing strategic needs, internal demands, deadlines, capacity, and expected impact.
• Provide regular feedback, coaching, and mentoring to support team performance, development, and autonomy.
• Evaluate current and future needs of the service in terms of skills, structure, tools, processes, and execution capacity.
• Implement performance indicators, follow-ups, and mechanisms to measure the impact, quality, and effectiveness of marketing and communications initiatives.
• Manage the service's annual budget in collaboration with finance, track expenses, and ensure rigorous resource utilization.
• Maintain up-to-date knowledge of best practices in marketing, communications, PR, social media, digital technologies, AI, content, and employer brand.
• Evolve service methods to improve the quality, speed, consistency, and impact of deliverables.
• Establish standards, processes, and tools for the team to operate at a high level of maturity and efficiency.
• Share learnings, data, trends, and recommendations to support decision-making and brand evolution.
• Contribute to establishing marketing and communications as a strategic, modern, credible service recognized as a key partner of the organization.

Benefits

• 5 paid sick/personal days
• 2 additional statutory holidays in the winter holidays
• Group Insurance
• Access to Dialogue online support
• Employee Assistance Program (EAP)
• RRSP with employer contribution
• Discounts on public transports, several spas, sports classes, art center, cafes, furniture and several other local businesses.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed