Marketing and Communications Director - 61054667

State of South Carolina • Darlington County, SC

3d • Onsite

About The Position

The SC Governor's School for Science and Math is seeking a hardworking and dependable candidate to apply for the position of Marketing and Communications Director. This position will offer great benefits with the state, including 15 days of annual and sick leave per year or more depending on applicable state service. Reporting to the Vice President of Enrollment Management, who sets the institution's communications and marketing strategy, the Director of Marketing and Communications works to execute the strategy to facilitate effective, timely, and impactful, and data-informed information and education communications that enable SC GSSM to engage with its respective audiences using appropriate traditional and digital communications platforms in a manner that increase brand awareness and maximizes institutional resources.

Requirements

• A bachelor's degree and relevant experience.
• Applicants indicating college credit or degree(s) on the application will be required to bring a copy of college transcript to the interview.
• A copy of the transcript may also be uploaded as an attachment to the application, if required by the hiring department or if desired by the applicant.
• Please note that some areas of the Agency may require an official, certified copy of the transcript prior to hiring or within a specific timeframe required by that area, after hiring.
• Failure to produce an official, certified transcript may result in not being hired or termination.

Nice To Haves

• A master's degree is preferred.

Responsibilities

• Under the direct oversight and in partnership with the Vice President of Enrollment Management, executes a comprehensive communications strategy to facilitate effective, timely, and impactful informational, education communications, and marketing delivered through a variety of communications channels or platforms.
• In coordination with the Vice President of Enrollment Management, conducts the planning, execution and deployment of all agency communications, publications (traditional and digital), social media strategies, graphic design and branding to ensure accuracy, consistency, clarity, and effectiveness. Suggests and, upon institutional approval, schedules media buys for the agency with the goal of increasing brand awareness and target market saturation.
• In coordination with the Vice President of Enrollment Management, manages the public information budget as approved by GSSM leadership. Utilizes a data informed approach to develop, implement, and continually evolve the institution's marketing and communications plan. Provides regular updates to GSSM leadership regarding the return on investment related to media buys.
• Organizes, directs, and coaches communications staff to execute the agency's communications strategy for internal and external audiences as it relates to the delivery of agency information, educational programs, and marketing.
• In consultation with GSSM leadership, establishes, deploys, and modifies the agency crisis communication plan and provides regular updates as needed to ensure the plan's continued effectiveness.

Benefits

• Health, dental, vision, long-term disability, and life insurance for employees, spouse, and children.
• 15 days annual (vacation) leave per year
• 15 days sick leave per year
• 13 paid holidays
• Paid Parental Leave
• S.C. Deferred Compensation Program available
• Retirement benefit choices
• State Retirement Plan (SCRS)
• State Optional Retirement Program (State ORP)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior