Marketing and Communications Coordinator

University of Guelph•Guelph, ON

8d•Onsite

About The Position

The Experiential Learning department at the University of Guelph is dedicated to enhancing student learning through direct engagement with industries and communities. This department serves as a central hub for career development, co-operative education, work-integrated learning, and various other experiential learning opportunities. It plays a crucial role in helping students find and participate in these opportunities while fostering connections with industry and community partners. The Marketing & Communications Coordinator will support the Manager, Strategic Marketing & Communications by assisting in the development and execution of internal and external marketing initiatives to promote the department's services. This role requires proficiency in graphic design, ensuring accessibility across all marketing materials, website maintenance, social media content creation, campaign execution, and strong written communication skills.

Requirements

An undergraduate degree in Marketing, Communications, or a related field.
At least three (3) years of experience in a marketing role working with accessibility requirements, website maintenance, and social media promotion, preferably in a post-secondary environment.
Experience with accessibility requirements for web, videos, and print materials.
Exceptional writing, editing, and storytelling skills.
A high degree of accuracy and attention to detail.
Experience working with a variety of stakeholders from different employment sectors and other professional staff.
Experience managing websites, including content maintenance, user journey optimization, and performance analysis using analytics.
Capable of working both independently and collaboratively in a fast-paced environment.

Nice To Haves

An equivalent combination of relevant education and experience may be considered.
An understanding of academic programs, university policies and procedures, and administrative systems would be a strong asset.
Experience with graphic design software (Adobe, Canva) and email campaigns is an asset.

Responsibilities

Coordinate outreach to students regarding services and opportunities provided by the department.
Support employer and community partner engagement initiatives, including providing information on recruitment, partnership development, outreach, and event promotion.
Create graphic designs for web, social media, and print.
Manage student and employer email campaigns, including pulling target lists, creating and sending event promotion emails, and tracking data.
Research advertising opportunities for both internal and external audiences.
Provide social media support for the Marketing & Communications team across internal and external channels, including content creation, strategy implementation to increase engagement, trend monitoring, and performance optimization in collaboration with the social media content team.
Maintain and continuously improve department website content, including updates and edits to both the public website and internal SharePoint platform.
Support digital accessibility audits and stay up-to-date on new AODA requirements and system capabilities to ensure implementation of accessibility across all marketing mediums.
Source, write, and promote Experiential Learning success stories related to students, employers, alumni, and community partners.
Provide on-site event assistance and prepare event materials.
Complete incoming marketing and communications requests submitted through the department’s request process.