Marketing and Communication Manager

Bluesky • Fully Remote - Overlap with PST working hours ,

1d

About The Position

Bluesky is seeking a Marketing and Communications Manager who will be responsible for shaping the company's public narrative and driving its communication strategy. This role involves owning the company's story, pitching to creators and media, producing and commissioning content, executing campaigns and launches, and fostering relationships with journalists and creators. The ideal candidate will be adept at various communication tasks, from creating social media content and ghostwriting blog posts to briefing reporters on technical aspects. This is a cross-functional position that requires a willingness to handle tasks of all sizes and manage projects from conception to completion.

Requirements

• 10+ years in communications, marketing, content, or media, ideally in tech or social
• A portfolio of work you made or led: content that traveled, stories you landed, campaigns people talked about
• Real relationships with journalists and creators, and the instinct to DM them with an idea before anyone asks
• Exceptional writing and editing skills, with the range to shift voice by platform, audience, and moment
• Fluency in internet culture. You understand why things blow up and why most things don't
• Experience in fast, scrappy environments where you shipped quickly and iterated
• Steadiness under pressure, and at least one crisis you've helped navigate

Nice To Haves

• Are already familiar with Bluesky, AT Protocol, or the decentralized social landscape
• Have experience working with or writing for developers
• Have led consumer-facing comms teams and are well-versed in crisis comms

Responsibilities

• Own Bluesky's story across press, our own channels, and the broader internet
• Make content yourself (posts, video, threads, explainers) and find and work with creators who make it even better
• Source and manage speaking opportunities for leaders: find the conferences, podcasts, and panels that add real value, pitch them in, and prep them so they show up ready
• Proactively pitch stories and co-create ideas with journalists and creators, instead of waiting for inbound
• Build and maintain a wide network of reporters, creators, and community voices, and know which relationships matter most
• Plan and run launches and campaigns for new features and moments on the network
• Shape the Bluesky brand and voice, and keep it consistent across everything we put out
• Spot what's happening on the network and across the internet, and turn it into stories and moments quickly
• Lead comms through hard moments with speed and honesty, and build systems that keep small fires small
• Work closely with product, engineering, and community so what we say matches what we ship
• Manage outside partners: freelancers, creators, and agencies

Benefits

• The final base salary and equity for this role will be based on the individual’s geographic location, as well as experience level, skill set, training, licenses, and certifications.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed