Associate Director, Communication and Marketing

California State University•Fullerton, CA

12h•Onsite

About The Position

California State University, Fullerton (Cal State Fullerton) is a leading public university committed to student success, academic excellence, and inclusive excellence. The university fosters a collaborative environment that supports teaching, research, and service while promoting innovation and professional growth. Cal State Fullerton is both a Hispanic-Serving Institution and an Asian American and Native American Pacific Islander-Serving Institution, and a recipient of the Seal of Excelencia (2021 and 2024) from Excelencia in Education. Joining Cal State Fullerton means becoming part of a community dedicated to advancing student achievement, career success, and economic mobility. The Office of Alumni Engagement within the Division of University Advancement strives to foster a lifelong community of alumni connected to each other and to the institution with the goal of generating private financial support and engagement with the University. Alumni Engagement staff also supports the Alumni Association Board of Directors in efforts to advance a positive CSUF image, promote university and alumni accomplishments, and provide opportunities for alumni networking. We are seeking an exceptional individual to join our team as the Associate Director, Communication and Marketing (Administrator I). The ideal candidate in this role should have a positive attitude, an active, energetic mind, and a leadership style that is characterized by highly ethical practices and a commitment to inclusivity, openness, flexibility, integrity, and kindness.

Requirements

Bachelor's degree from an accredited four-year university.
Two years of experience in communications and marketing.
Excellent written communication skills are needed for writing communication pieces that represent alumni engagement.
Supervisory experience.
Database management and knowledge of basic methods/procedures for research and statistical analysis.
Strong interpersonal skills.
Experience with publishing software.
Ability to understand complex processes.
Ability to establish and maintain cooperative working relationships at various administrative levels; ability to speak and write logically and effectively.
A background check (including a criminal records check) must be completed satisfactorily and is required for employment.
Must be able to work the annual commencement ceremonies.

Nice To Haves

Experience working with alumni in higher education setting.
Graphic design experience.
Experience with Raiser’s Edge or similar database systems.
Board of directors and/or volunteer management.
Experience with Microsoft Office and publishing software.
Ability to analyze and maintain the budget and accounting processes of an administrative unit.

Responsibilities

Under the direction of the Assistant Vice President of Alumni Engagement, the Associate Director of Communications and Marketing is responsible for managing alumni communications and marketing as well as affinity partner communication strategies.
Serve as a key liaison with the Alumni Association Board of Directors providing strategic consult and staff support to the Membership and Marketing Committee.
Manage print media, social media, website, and all communications for events, activities, philanthropy, membership, and other forms as necessary.
Serve as the department Chief Communications Officer and will develop, write, edit, and conduct quality control on marketing and promotional materials for print, electronic, and social media.
Represent the office and collaborate with campus partners to integrate messaging; develop content for Titan Magazine, Orange County Register CSUF section, and other outlets as appropriate.
Consult and advise on alumni and student event marketing and promotion; and manage merchandising for the department to ensure brand integrity and compliance with campus standards.
Develop metrics, establish benchmarks, analyze communication reports, review current trends, track progress to set goals, and evaluate the effectiveness of strategies.
Develop and maintain budget and financial forecasts for communications, marketing, promotional items, and acquisition campaigns.
Provide leadership and supervision to professional staff and student assistants.
Oversee the process of recruiting, interviewing, hiring, and onboarding all student employees for the unit.
Other duties as assigned.
Inclusive Leadership Statement is required below, please be sure to address the following as a minimum. Please add additional information as you see necessary and applicable: What does inclusive leadership mean to you. A description of your experiences working with individuals with a different perspective. A description of how issues of inclusivity have impacted you personally or professionally.