Marketing and Call Center Analyst

AEG Vision•Dallas, TX

About The Position

We are seeking a detail-oriented Marketing & Call Center Data Operations Analyst to develop reporting and insights on patient acquisition and experience, while ensuring accurate provider and practice information across key healthcare and local discovery platforms such as Zocdoc, Google Business Profiles, Yelp, and Healthgrades. Reporting to the Director of Performance Marketing & Analytics, this role partners with Marketing, IT, Call Center, and other teams to build scalable reporting, improve data quality, and support process automation. With approximately 50% of appointment volume driven by Marketing and the Call Center, this position plays a critical role in identifying growth opportunities, supporting patient access, and improving marketing performance across a growing multi-location organization. This role has dual reporting responsibilities to Performance Marketing & Analytics and the Call Center.

Requirements

2+ years of experience in Marketing Analytics, Marketing Operations, Data Operations, or a related field
Bachelor’s degree in Analytics, Business Administration, Finance, Economics, or a related discipline
Advanced proficiency in Microsoft Excel (pivot tables, lookups, data manipulation, and charting)
Report and dashboard design skills, with emphasis on providing clear, actionable insights and visualization
Familiarity with data visualizations tools (e.g., Power BI, Looker, Tableau) to create reports and dashboards
Strong attention to detail and ability to manage large datasets with high accuracy
Analytical mindset with the ability to identify trends, inconsistencies, and opportunities

Nice To Haves

Basic familiarity with SQL and/or data querying
Familiarity with Python or workflow automation tools
Experience managing or working with structured data across external platforms (e.g., marketplaces, directories, CRM systems, or digital marketing platforms)
Experience using AI platforms for basic analytical tasks

Responsibilities

Partner with stakeholders to identify and prioritize core reporting areas
Collect and document report requirements, including KPIs and definitions, time-series data points, and core decisions that will be derived from reporting
Design and prototype, review and revise reports based on stakeholder feedback
Determine report scale and implementation: i.e. enterprise reporting vs monthly excel sheet
Work with Director of Performance Marketing and Analytics and IT to document and develop data requirements needed to support reporting
Test and validate report drafts and prototypes
Complete final review and sign off with stakeholders
Develop dashboards and reports to track listing accuracy and completeness, update timelines and operational performance, and trends in bookings, calls, and patient acquisition
Own end-to-end management of provider and practice listings across platforms such as Zocdoc, Google Business Profiles (GBP), Yelp, and Healthgrades
Maintain accurate and up-to-date information including provider details, specialties, insurance participation, hours, and booking links
Manage onboarding and offboarding of providers across all platforms
Maintain a centralized dataset of providers and practice information
Perform regular audits to identify missing, duplicate, or inconsistent listings
Ensure data consistency across internal systems and external platforms
Identify opportunities to obtain and integrate data from platforms, and work with Director of Performance Marketing and Analytics to ensure successful integration
Design and implement scalable workflows to automate listing updates and validation processes
Build and maintain bulk upload templates and data pipelines
Identify opportunities to reduce manual effort and improve turnaround time
Partner with external vendors managing listings (e.g., Google Business Profile partners, Yext)
Validate the quality and accuracy of vendor-delivered updates
Collaborate with Marketing, IT, and Operations teams to ensure alignment across systems and strategies
Support broader marketing initiatives by ensuring high-quality data foundations