Marketing and Business Development Specialist

Fasken•Vancouver, BC

1d•CA$80,000 - CA$95,000•Hybrid

About The Position

The Marketing and Business Development Specialist supports marketing and communications, Requests for Proposals (RFPs), and business development activities for the BC region.

Requirements

3-6 years of experience in a marketing and business development role in professional services.
Strong preference for candidates with legal or other professional services-related firm experience
An undergraduate degree in Marketing, communications, business or public relations and/or completion of a two-year Marketing diploma program
Strong communications experience, client-focused with a high degree of professional discretion and diplomacy
Experience with CRM tools is a plus
Having a strong client service approach – you’re ready, willing, and able to put our clients first and exceed their expectations
Possessing strong interpersonal skills and the ability to build harmonious working relationships within your immediate team, and across other departments in the firm
Working collaboratively – you’re a self-starter who values working in a collaborative team-based environment
Possessing exceptional communication skills (both verbal and written) when dealing with lawyers, clients, staff and third parties
Approaching your work with agility and the willingness to learn and utilize new technology
Being adaptable to changing priorities in a fast-paced environment while being organized and maintaining accuracy with close attention to detail
Demonstrating strong research, investigative and problem-solving skills with the ability to exercise judgement to resolve issues
Treating sensitive and confidential matters with discretion and diplomacy at all times

Responsibilities

Draft clear and concise communications for lawyer bios, including experience items and LinkedIn profiles, invites, website, newsletters, fact sheets, ads, speeches, PowerPoint presentations, social media and other communication items
Develop social media plan for paid social campaigns, including working with lawyers and Business Development teams to build, monitor and execute campaigns and post-campaign analysis and reporting
Draft and coordinate regional ranking submissions and award nominations
Update and assemble firm promotional materials, fact sheets, and bios into packages to support marketing and business development initiatives
Assist with the preparation of high-quality RFP responses and presentations, preparing electronic or hard copies of these documents for delivery and distribution
Coordinate with Industry and Practice Groups (IPGs) to gather relevant information, create impactful narratives, and ensure timely submission of proposals
Track and analyze RFP outcomes to identify trends and opportunities for improvement
Plan and support the execution of client-facing events, sponsorships, and seminars to foster client engagement and firm visibility (some travel and working outside of normal business hours may be required)
Support Strategic Account Management (SAM) program
Help identify new business and marketing opportunities and recommend actions to pursue them
Assist with special projects (regional and firmwide) as necessary
Build knowledge of industry and practice groups (lawyers and industry group expertise)
Build knowledge of Fasken’s legal service
Build knowledge of BC Top client base