Business Development and Marketing Manager

Polsinelli•Atlanta, GA

3d•$125,000 - $200,000•Hybrid

About The Position

Polsinelli's Marketing & Business Development Department is seeking a strategic, business-minded, and collaborative Business Development & Marketing Manager to support the firm's market-leading transactional practices, including Private Equity, Mergers & Acquisitions, Venture Capital, and related Corporate practices. This highly visible role serves as a trusted advisor to practice leadership and shareholders, developing and executing marketing, business development, and client growth strategies that enhance the firm's market position, deepen client relationships and drive revenue opportunities. The Manager combines deep legal and industry knowledge with a strong sense of business acumen and exceptional communication and project management skills to successfully identify and drive high-value opportunities.

Requirements

Bachelor’s degree.
7-10 years or more of relevant work experience in legal (Am Law preferred) or other professional services industry.
Legal marketing experience supporting Private Equity, M&A, Venture Capital, Securities, or Corporate transactional practices strongly preferred.
Experience developing and implementing practice-level business development strategies that support revenue growth.
Exceptional executive presence and the ability to partner successfully with senior stakeholders.
Strong financial and business acumen with the ability to interpret market, competitive, and client data.
Proven leadership managing and collaborating on high-impact initiatives across multiple stakeholder groups.
Must be responsive to inquiries from internal clients, diplomatic in answering questions or evaluating proposed ideas, and thorough when offering feedback concerning results or issues that arise in the course of projects.
Highly organized, analytical, and results-oriented professional with excellent project management and problem-solving skills, sound judgment, and a collaborative, client-service-focused approach, demonstrating accountability, adaptability, innovation, and commitment to operational excellence.
Demonstrated client service excellence.

Responsibilities

Advise Practice Group Leaders and Shareholders on growth opportunities, market positioning, competitive differentiation, and client development strategies, both independently and in partnership with the Senior Department Marketing Manager.
Identify opportunities to expand existing client relationships through cross-selling and interdisciplinary collaboration.
Support Shareholders in the development of individual business development plans.
Support strategic planning initiatives and practice retreats.
Facilitate strategic discussions with Practice Group Leaders to ensure investments are in support of and aligned with practice priorities.
Lead RFP and pitch response strategy and creation of materials, including drafting targeted materials for tailored responses. Monitor and maintain proposal tracking database.
Monitor and analyze legal and business market trends impacting Private Equity, M&A, Venture Capital, Capital Markets, and Corporate clients, translating insights into opportunities.
Analyze competitor activity, league tables, market share, deal trends, and lateral movements to assess our market position and that of our competition.
Ensure practice-specific marketing and external content is compelling, accurate, and kept up to date (practice group pages, attorney bios, pitch and proposal materials).
Lead the development, execution, and follow-up of practice-focused internal and client-facing events, with support from the firm-wide events team (including supporting the development of event proposals and budgets, logistics, targeted list development, invitations, and client communications, etc.)
Assist with practice-specific sponsorships, including identifying client engagement opportunities and supporting targeted follow-up opportunities.
Collaborate with the firm’s PR team to advance profile-raising efforts within the market.
In collaboration with the communications team, support the strategy and execution of internal and external communications.
Leads strategic pursuit of external survey, directory, award, and ranking submissions.
Oversee the collection and organization of representative matters, deal experience, and credentials supporting transactional practices, using the firm’s Foundation database.
Monitor the use and updating of client contacts/client team activity information within the InterAction software system.
Other duties as assigned.