Marketing and Brand Manager, Ford Energy
About The Position
Ford Energy is a newly formed, wholly-owned subsidiary of Ford Motor Company dedicated to accelerating U.S. energy independence. Leveraging Ford’s century of manufacturing excellence and world-class battery energy storage systems (BESS) technology, Ford Energy designs, manufactures, and services grid-scale and commercial DC battery energy storage systems (BESS). Ford Energy is uniquely positioned to capture the growing demand for reliable, US-built energy storage systems. We are not just building batteries; we are building the infrastructure for the next generation of the American grid. At Ford Energy, you have the backing of an industrial manufacturing powerhouse with the agility of a dedicated energy startup offering industry leading technology. We offer a competitive compensation package including performance-based bonuses, Ford vehicle discounts, and the opportunity to shape the energy strategy of one of the world's most iconic brands. We are seeking a visionary and technically fluent Marketing Manager as a key leader for our communications and marketing team. You will be responsible to outline a brand strategy for Ford Energy and its products consistent with our overall company vision – considering customers, government, suppliers, parent company and our workforce. You will bring this strategy to life from parent company alignment to grass-roots execution and marcomms. The ideal candidate has experience leading brand and marketing work in the energy industry, ideally in energy storage products, spanning a wide variety of stakeholders in a complex environment. The best candidate will thrive on translating technical specifications into compelling value propositions while navigating the unique landscape of a start-up-like, high-growth business unit within a larger corporation. This position will partner closely with the Ford Energy Sales team.
Requirements
- Visionary and technically fluent Marketing Manager.
- Experience leading brand and marketing work in the energy industry, ideally in energy storage products.
- Experience spanning a wide variety of stakeholders in a complex environment.
- Ability to thrive on translating technical specifications into compelling value propositions.
- Ability to navigate the unique landscape of a start-up-like, high-growth business unit within a larger corporation.
Responsibilities
- Outline a brand strategy for Ford Energy and its products consistent with our overall company vision – considering customers, government, suppliers, parent company and our workforce.
- Bring this strategy to life from parent company alignment to grass-roots execution and marcomms.
- Translate technical specifications into compelling value propositions.
- Partner closely with the Ford Energy Sales team.
Benefits
- Performance-based bonuses
- Ford vehicle discounts
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
