Marketing and Brand Manager, Ford Energy

Ford Motor • Dearborn, MI

6d • Hybrid

About The Position

Ford Energy is a newly formed, wholly-owned subsidiary of Ford Motor Company dedicated to accelerating U.S. energy independence. Leveraging Ford’s century of manufacturing excellence and world-class battery energy storage systems (BESS) technology, Ford Energy designs, manufactures, and services grid-scale and commercial DC battery energy storage systems (BESS). Ford Energy is uniquely positioned to capture the growing demand for reliable, US-built energy storage systems. We are not just building batteries; we are building the infrastructure for the next generation of the American grid. At Ford Energy, you have the backing of an industrial manufacturing powerhouse with the agility of a dedicated energy startup offering industry leading technology. We offer a competitive compensation package including performance-based bonuses, Ford vehicle discounts, and the opportunity to shape the energy strategy of one of the world's most iconic brands. We are seeking a visionary and technically fluent Marketing Manager as a key leader for our communications and marketing team. You will be responsible to outline a brand strategy for Ford Energy and its products consistent with our overall company vision – considering customers, government, suppliers, parent company and our workforce. You will bring this strategy to life from parent company alignment to grass-roots execution and marcomms. The ideal candidate has experience leading brand and marketing work in the energy industry, ideally in energy storage products, spanning a wide variety of stakeholders in a complex environment. The best candidate will thrive on translating technical specifications into compelling value propositions while navigating the unique landscape of a start-up-like, high-growth business unit within a larger corporation. This position will partner closely with the Ford Energy Sales team.

Requirements

• Bachelor's degree in marketing or related field
• Minimum of 3-5 years of experience with complex industrials and/or high-tech products.
• Experience specifically in the battery energy storage system (BESS) or renewable energy space is preferred.
• Learning agility to quickly master BESS architecture, battery chemistry, inverter integration, and energy management software (EMS).
• Portfolio of marketing and brand work, preferably experience in scaling a startup or a new business unit within a larger corporation.

Nice To Haves

• Exceptional communication: Ability to distill complex technical and regulatory concepts into clear, persuasive narratives for C-suite executives, technical buyers, and other audiences.
• Collaborative mindset: Demonstrated ability to integrate marketing and communications initiatives and work across organizational boundaries with internal and external stakeholders to deliver on shared commercial goals.
• Bachelor’s degree in marketing, engineering, or business.
• An MBA or a master’s degree in an energy-related field is highly preferred.
• Visionary strategic thinker able to navigate rapidly evolving global energy storage markets.

Responsibilities

• Develop and execute a comprehensive U.S. brand strategy to establish Ford Energy as the premier provider of BESS solutions – leveraging competitive advantages in technology, resiliency and scale.
• Collaborate with engineering and product teams to translate technical specs (round-trip efficiency, degradation rates, thermal management, etc.) into high-impact marketing collateral and sales tools.
• Work closely with our technology and brand collaborators to align messaging, ensure brand consistency and leverage shared insights to capture market share.
• Engage channels and advocates to amplify brand and product awareness and purchase consideration – including advertising, social media and direct marketing.
• Position Ford Energy as a leader in the energy transition – and support our sales objectives – through strategic participation in industry associations and events.
• Establish baseline and target metrics (qualitative and quantitative) to ensure proper tracking of marketing objectives (awareness, engagement, conversion).
• Manage external agencies and vendors to bring creative ideas to life and scale marketing impact as the Ford Energy business grows.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level