Marketing Analytics Specialist

RR Donnelley•Warrenville, IL

21h•$64,000 - $98,400•Remote

About The Position

The Marketing Analytics Specialist role is a key position reporting into the Marketing Analytics team. This role supports marketing analytics that lead to informed business decisions, and achievement of our client’s strategic marketing objectives. This position will work to support revenue growth and innovation through our Marketing Mix Modeling (MMM) efforts, and other, new analytics solutions that connect pre and post-sale data and analytics. This role will be responsible for supporting Marketing Mix Modeling (MMM) and to help in developing new analytics solutions. The goal is to provide a closed-loop prescriptive offering by connecting pre and post-sale data and analytics. Which include: Developing custom MMM and planning models for clients. Extracting key insights from the models. Tying model predictions to post-campaign measurement for comprehensive storytelling. Integrating these insights into the media proposal strategy. This position requires collaboration with various teams, including marketing strategy, media solutions, operations, data science, and marketing science. Our ideal candidate is someone who enjoys problem solving and working in a fast-paced, ever-changing environment.

Requirements

4 Year / Bachelors Degree in a related field.
2+ years of experience in marketing analytics, account management/strategy or media measurement, with a strong focus on Marketing Mix Modeling and campaign performance analysis.
Experience with data visualization tools and presentation tools (Tableau, Power BI, PowerPoint, Excel).
Ability to communicate complex analytical findings to non-technical stakeholders.
Understanding of basic statistics and marketing performance metrics.
Strong attention to detail, organization, and eagerness to learn.
Able to communicate analytical findings clearly to peers or business teams.
Strong understanding of various media strategies and how they interact with one another
Strong presentation skills.

Responsibilities

Work is typically performed under minimal daily supervision, receiving guidance from manager/supervisor about the work that needs to be completed. Our candidate will be able to exercise a high level of discretion and latitude in completing tasks.
Collaborate with internal stakeholders on client opportunities and provide recommendations leveraging our Marketing Mix Modeling (MMM) planning module for strategic data driven media proposal creation
Assist in the development, execution, and analysis of MMM to measure the impact of media investments across channels.
Interpret MMM results to identify optimal media allocations, efficiency improvements, and budget recommendations.
Collaborate with the Marketing Analytics Program Director to refine modeling analysis and incorporate emerging data sources.
Create basic MMM dashboards, data visualizations, and reports to communicate findings.
Assist in preparing materials that contribute to external presentations or client meetings.
Create compelling data-driven narratives that help stakeholders understand marketing effectiveness, ROI, and future investment strategies.
Translate complex analytics into clear, actionable insights for client teams.
Identify opportunities to optimize media spend, channel mix, and campaign effectiveness based on model outputs.
Work cross-functionally with Marketing Science, Insights and Strategy, Targeting, Client Success and Sales teams to align analytical findings with client campaign goals.