Marketing Analytics Specialist

Vanguard • Malvern, PA

7d • Hybrid

About The Position

As a Marketing Analytics Specialist, you will play a pivotal role in leveraging analytics across the marketing ecosystem to shape strategy, measure performance, and drive business outcomes. The ideal candidate thrives in ambiguity, communicates effectively, and brings a consultative mindset to problem-solving.

Requirements

• Minimum of five years related work experience.
• 3+ years of experience in marketing analytics or business intelligence.
• Undergraduate degree or equivalent combination of training and experience.
• Proficiency in Tableau, SQL, and Excel.
• Python, AWS/Redshift and Adobe Analytics experience a plus.
• Strong analytical and storytelling skills.
• Familiarity with advertising measurement solutions, such as Attribution, Marketing Mix Modeling, or Multi-touch Attribution.
• Excellent communication and collaboration abilities. Able to interface with non-technical stakeholders (business leaders/marketers) and technical partners (engineers, data architects).
• Ability to manage multiple priorities and meet deadlines.

Nice To Haves

• Python, AWS/Redshift and Adobe Analytics experience a plus.

Responsibilities

• Partner with marketing stakeholders to understand goals, deliver insights, and contribute to strategic planning and tactical execution of marketing initiatives.
• Bring structure to business requests, translate requirements into an analytical approach, and lead projects through completion.
• Lead execution of analytics approaches that support marketing initiatives, including campaign performance, audience segmentation, and product activation measurement.
• Analyze advertising data to evaluate customer engagement, assess impact and provide actionable insights to improve future campaigns.
• Build and maintain dashboards and reports that communicate key marketing metrics to stakeholders in a clear and impactful way.
• Perform analyses of historical data to surface trends and insights using advanced analytical methods. Validates analytical techniques employed by other analysts.
• Proactively expand knowledge of business and analytics and share with team members. Share and document best practices.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree