Marketing & Analytics Manager

Taoti•Washington, DC

1d•Hybrid

About The Position

Taoti is seeking a Marketing & Analytics Manager to join their team. This role is primarily focused on the data and analytics aspect of marketing, with a strong emphasis on using data to guide marketing strategies and measure their effectiveness. The ideal candidate will be adept at "data storytelling," translating technical findings into actionable insights and recommendations for both internal teams and clients. The role involves a broad range of marketing activities, including digital marketing planning and execution, paid digital media, email marketing, web content, analytics, analysis, and reporting. A key requirement for this position is proficiency in leveraging AI tools to enhance marketing efforts, identify patterns, and create visual interpretations of data. The company emphasizes a "fun but focused" culture, valuing autonomy, open communication, and a deep commitment to making a meaningful and measurable impact for clients.

Requirements

2-5+ years of digital content, digital advertising, email marketing, SMS marketing, web and content marketing experience.
Direct, hands-on experience managing digital advertising, SEM, SMS, email, web content, and integrated digital campaigns.
Experience managing paid campaigns using Google platforms, including SEM, responsive display, in-app, Play, etc.
Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking, event configuration, attribution modeling, UTM governance, and reporting platforms such as Looker Studio.
Proficiency with one or more email marketing tools and SMS marketing tools.
Experience conducting SEO audits, keyword research, content optimization, technical SEO analysis, and search performance reporting.
Familiarity with structured data/schema markup, Core Web Vitals, search console tools, and emerging AI search optimization (GEO) best practices.
Current and always-expanding understanding of the digital tools available to marketers and how they are best deployed to meet clients’ needs.
Strong ability to translate marketing and website data into actionable recommendations.
Comfortable identifying trends, explaining performance drivers, and communicating with both technical and non-technical audiences.
Passion for experimenting and researching to leverage AI on the job and make it an integral part of your methodology.

Nice To Haves

Agency experience is a plus.
Experience with earned media is a plus.
App store advertising is a plus.
Experience with data connectors such as SuperMetrics and Windsor.ai for dashboard development.
BigQuery experience is a plus.
Experience troubleshooting analytics implementations and coordinating with developers on tagging and data layer requirements is highly desirable.
Experience building trigger campaigns within CRM tools is a plus.

Responsibilities

Develop digital marketing plans consistent with clients’ business goals and strategy.
Establish indicators of success, KPIs, baseline metrics, and benchmarks.
Work on KPI driving planning and platform-specific tactics for web and content, planning campaigns, paid media, and more.
Manage and optimize Google Analytics 4 (GA4) implementations, conversion tracking, event measurement frameworks, and dashboard reporting.
Administer and maintain Google Tag Manager (GTM) configurations, including tag deployment, pixel management, conversion tracking, and data layer requirements.
Support digital advertising executions, including planning, setting up, and optimizing campaigns in platforms such as Google.
Trafficking and supporting paid campaigns executed by external vendors.
Assist clients with SEM, Display, App campaigns, SMS, video, and audio advertising.
Support clients with the creation and execution of email and text messaging campaigns.
Design email and SMS campaign plans in line with clients’ strategy to meet goals.
Build email and SMS campaigns in respective platforms and send them to properly targeted audiences.
Evaluate email and SMS campaign effectiveness using A/B testing, ongoing results, and engagement.
Conduct search engine optimization (SEO) audits and ongoing optimization efforts, including keyword research, content recommendations, technical SEO analysis, metadata management, and search performance monitoring.
Evaluate and recommend strategies for Generative Engine Optimization (GEO), helping clients improve visibility in AI-powered search experiences.
Monitor emerging AI search trends and recommend content, structured data, and authority-building tactics.
Analyze data and performance metrics to identify trends and anticipate client needs.
Monitor and evaluate campaign analytics to support data-driven decisions and campaign optimization.
Develop insights, create, and deliver analytics and marketing reports.
Develop and maintain reporting dashboards using GA4, Looker Studio, and other analytics platforms.
Ensure tracking accuracy and attribution across websites, campaigns, CRM platforms, and marketing technologies.
Perform analysis to assess content performance and provide recommendations to improve engagement.
Support A/B testing to optimize content based on performance and feedback.
Use SEO and GEO insights to inform content strategy, content architecture, and editorial recommendations.

Benefits

3 weeks PTO (increases with tenure, option to trade salary for more PTO)
100% company-paid medical, dental, and vision insurance (50% for qualifying dependents)
Paid family leave for men and women (including PTO plus short and long term disability options)
~1 Day per week telework
3% retirement plan matching (plus access to a financial advisor)
Home buyer help (including a $1200 closing credit)
Mobile phone reimbursement
Company-supplied PC or Mac laptop
Charitable contribution matching
Tax-free metro benefits
A sincere respect for work/life balance
Money and time off allocated for professional development (increases with tenure)