Marketing Analytics Lead - Logitech G

Logitech•San Jose, CA

4d•Hybrid

About The Position

Logitech G is seeking a Marketing Analytics Lead to drive data-informed decision-making across its global marketing team. Reporting directly to the Chief Marketing Officer, this role designs, implements, and refines reporting methodologies to measure and optimize global marketing initiatives. The role’s insights will guide strategic investment, accountability, and growth opportunities for Logitech’s business and brand. The Marketing Analytics Lead establishes consistent performance measurement and reporting, safeguards data quality, analyzes omnichannel marketing results, and turns complex findings into strategic recommendations for senior leaders. The position partners with Marketing, Sales, Operations, Finance, Business Planning, Data Science, IT, and Brand Media teams to align data sources, KPIs, and tools and to develop a multi-touch attribution model. It also pilots and scales new approaches, including predictive analytics, AI/ML applications, and real-time performance tracking. This is a hybrid role open to candidates in the San Jose Metro area, with an expectation to work in the office at least two days per week. The role requires approximately 5–10% travel. The typical annual salary range is $170,000–$250,000, depending on location and experience.

Requirements

Bachelor’s or master’s degree in a quantitative field such as Marketing Analytics, Data Science, Statistics, or Business.
At least 5 years of progressive experience in business intelligence or marketing analytics.
Expert proficiency with analytics platforms such as Tableau or Power BI, Google Analytics, Salesforce, and SQL.
Demonstrated experience building automated reporting solutions and delivering data-driven marketing insights that produced measurable business outcomes.
Exceptional communication skills and the ability to influence diverse teams and senior leadership.
Strong analytical rigor and dedication to data accuracy and consistency.
Change-agent mindset focused on continuous learning and improvement.
Creative problem-solving skills, including the ability to simplify complex information into actionable strategic intelligence.

Nice To Haves

Experience in a global B2C environment.

Responsibilities

Develop, deploy, and maintain marketing performance dashboards and standardized reporting frameworks across campaigns, regions, and functional teams.
Champion data quality through rigorous controls and process governance.
Analyze omnichannel performance across digital, social, influencer, e-commerce, and experiential marketing.
Serve as the source of truth for Quarterly Marketing Reviews and Monthly Brand Leadership reviews.
Translate complex findings into clear, actionable intelligence and executive-level recommendations affecting channel mix, budget allocation, and marketing strategy.
Partner with Brand and Media teams to implement advanced attribution models and quantify marketing effectiveness to optimize return on investment.
Harmonize data sources, KPIs, and toolsets with Marketing, Sales, Operations, Finance, Business Planning, Data Science, and IT.
Work with the Brand Media team to develop and operationalize a multi-touch attribution model that demonstrates how integrated campaigns drive incremental conversions.
Prepare clear, engaging presentations of analytical results for senior leadership and cross-functional stakeholders.
Maintain expertise in analytics technology and industry best practices.
Pilot and scale methodologies such as predictive analytics, AI/ML applications, and real-time performance tracking.