Marketing Analytics & Insights Consultant

Minerva University • San Francisco, CA

8h • Remote

About The Position

Minerva University is seeking an experienced Marketing Analytics & Insights Consultant to help identify new opportunities to increase qualified leads and applications through smarter, more effective digital marketing. This role requires a seasoned digital marketing expert, researcher, strategic analyst, and implementer who can assess the current marketing approach, understand the competitive and digital landscape, identify gaps and opportunities, and translate research and data into actionable recommendations and implementation. The consultant will spend significant time researching markets, competitors, audiences, search behavior, acquisition channels, digital trends, and Minerva's marketing performance, synthesizing findings into clear insights and immediate action items. A major objective is to identify and implement ways to generate more qualified leads and applications with limited incremental marketing investment. The consultant will help Minerva University establish a clearer understanding of where high-value prospective students are coming from, which marketing channels, campaigns, audiences, and messages are generating results, where prospective students are being lost throughout the funnel, which investments are producing meaningful incremental outcomes, where data, measurement, or attribution gaps exist, how to generate additional leads and applications without increasing spend, what the marketing team should stop, start, continue, test, and prioritize, and what measurement infrastructure and operating rhythms are needed for sustained data-driven growth.

Requirements

• Significant professional experience in digital marketing, growth marketing, marketing strategy, or digital marketing consulting
• Strong understanding of the digital marketing landscape and how major acquisition channels work
• Strong knowledge of SEO and emerging AEO/search strategies
• Experience evaluating digital marketing performance and identifying opportunities for improvement
• Strong market and competitive research skills
• Excellent analytical and critical-thinking abilities
• Ability to independently conduct research and turn large amounts of information into clear insights
• Strong Excel/Google Sheets proficiency
• Experience using SEMrush or a comparable SEO/web analytics platform
• Excellent written and verbal communication skills
• Strong presentation and executive communication skills
• Ability to work independently and quickly in a consulting environment
• Ability to move from research → insight → recommendation → action

Nice To Haves

• Experience in higher education, education technology, student recruitment, or another complex acquisition environment
• Experience marketing to prospective students or other high-consideration audiences
• Experience with international or multi-market marketing
• Experience with Google Ads, Meta Ads, Google Analytics, Search Console, or similar platforms
• Experience with conversion rate optimization
• Experience with content strategy and digital audience development
• Familiarity with AI-driven search and emerging search behavior
• Experience conducting competitive digital marketing audits
• Consulting or agency experience

Responsibilities

• Conduct a comprehensive but focused assessment of Minerva's marketing and enrollment funnel, including marketing strategy, channel mix, campaign performance, audience segmentation, lead generation, lead quality, application conversion, enrollment conversion, funnel performance, historical performance and trends, marketing spend and resource allocation, existing reporting, dashboards, KPIs, attribution methodologies, data sources, gaps in data quality, tracking, attribution, and measurement, and existing agency, vendor, technology, and martech relationships. Rapidly identify the highest-impact opportunities and biggest sources of leakage or inefficiency.
• Serve as Minerva's dedicated researcher, source of external marketing intelligence and marketing implementer. Research, analyze, and implement competitor digital marketing strategies, competitor positioning and messaging, search visibility and keyword opportunities, search trends and prospective-student behavior, emerging digital marketing channels, audience trends, market and geographic opportunities, competitor content strategies, SEO and AEO opportunities, relevant changes in digital marketing technology and practices, and higher education and broader consumer acquisition trends. Develop clear insights about market changes and recommend strategic adjustments.
• Analyze marketing performance by examining lead generation, lead quality, application generation, conversion rates, cost per lead and cost per application, channel performance, campaign performance, audience performance, geographic/market performance, website and landing-page behavior, search performance, and historical trends. Use analytics and reporting tools to identify patterns, opportunities, and areas for further investigation, answering 'Why is this happening? What does it mean? And what should we do about it?'
• Identify opportunities to increase leads and applications without increasing marketing spend, such as improving organic search performance, capturing unmet search demand, improving website conversion, developing new content opportunities, improving campaign targeting, refining audience segmentation, optimizing existing campaigns, improving messaging and positioning, re-engaging historical prospects, developing referral or partnership opportunities, identifying underutilized acquisition channels, and improving the connection between Marketing, Enrollment, and Admissions. Recommendations should be practical, prioritized, and grounded in evidence.
• Synthesize research, data, and market intelligence into clear recommendations for Minerva leadership, answering key questions about current performance, market dynamics, competitor actions, prospective student behavior, underperformance areas, opportunities, recommended tests, actions to stop/continue/increase, and cost-effective growth strategies. Recommendations should enable clear strategic decisions.
• Develop concise, compelling presentations and reports that turn research and analysis into actionable implementation. Regularly present findings to relevant teams, explaining and taking action on key findings, supporting data, market trends, competitive insights, opportunities, risks, considerations, recommended actions, and suggested priorities.

What This Job Offers

• Career Level: Senior
• Education Level: No Education Listed