Director of Marketing Insights, Analytics & Strategy

Aspen Skiing Company•Aspen, CO

1d•Onsite

About The Position

This role will lead a holistic insights, reporting, and long-range business planning function spanning Aspen Skiing Company, The Little Nell, Limelight Hotels, and Aspen Collection. This position will translate complex, multi-brand data — spanning lift ticket and pass sales, lodging, retail, loyalty, and digital engagement — into clear insights and forward-looking strategy that shape investment, optimize decisions, elevate executive understanding of performance, and inform annual and multi-year business planning across the portfolio. This position leads strategy, development and execution of a comprehensive marketing insights, data definitions for automation approaches and reporting framework across a diverse portfolio of marketing initiatives — and you will own translating that framework into the company's long-range business planning process, building the investment scenarios and multi-year roadmaps that connect marketing performance to portfolio-wide growth strategy. This position establishes scalable reporting cadences, define KPI frameworks across channels (paid media, lifecycle/CRM, on-property/in-resort and on-site digital experiences, social, and loyalty), and guide the implementation and evolution of advanced measurement approaches, including marketing mix modeling and multi-touch attribution, calibrated to the seasonality and long booking windows of a resort and hospitality business. This position reports to the Chief Digital Officer.

Requirements

Bachelor’s degree in marketing, Business, Analytics, or a related field or equivalent experience in lieu of degree
7 years of experience in marketing analytics, growth marketing, performance measurement, or a related field — including experience translating insights into long-range business planning and strategy, and people or matrixed team leadership
Strong analytical capabilities with experience working across large, complex datasets spanning multiple business systems
Experience defining KPIs and building reporting frameworks across multiple marketing channels and brands
Experience translating performance and demand data into investment recommendations, business cases, and strategic plans for senior and executive stakeholders
Proficiency in data analysis tools (e.g., SQL, Excel) and data visualization tools (e.g., Tableau, PowerPoint)
Strong communication skills with experience building and delivering executive-level presentations
Experience in hospitality, travel, resort, retail, or another multi-brand consumer business with long booking or consideration cycles
Familiarity with data modeling methodologies, including adapting them to seasonal, multi-touchpoint guest journeys
Experience building investment or scenario models that translate performance and demand signals into multi-year budget and resource-allocation recommendations
Strong storytelling skills — able to distill complex analyses into clear, compelling narratives for executive and business-unit audiences
Ability to operate effectively in ambiguous environments and build processes from the ground up within a centralized COE model serving multiple business units
Experience navigating the dynamics between a centralized function and autonomous business units
Experience leading or directly contributing to annual and long-range (multi-year) business planning cycles, partnering with Finance and executive leadership on investment strategy

Responsibilities

Lead end-to-end marketing performance analysis & insights strategy across campaigns, channels, and initiatives for all four Aspen One brands.
Architect, define, own and standardize the analytics and insights framework, KPI structure and success metrics across marketing efforts, aligned to the COE's Expand/Grow/Elevate strategic pillars — establishing it as the common measurement language across Marketing, Finance, Analytics, and Digital.
Translate complex data into clear insights and strategic recommendations for senior stakeholders, including business-unit and executive leadership.
Communicate insights and related strategy recommendations to executive leadership on a regular basis.
Partner with Data & Digital Engineering teams to develop, evolve, and inform models suited to long consideration cycles, seasonality, and cross-brand guest journeys.
Regularly identify opportunities and make recommendations to optimize marketing spend, targeting, and channel mix across paid media, lifecycle/CRM, loyalty, and on-property digital experiences.
Support the COE's first-party data and unified guest identity initiatives by ensuring measurement frameworks connect cleanly to guest-level data.
Lead the translation of the marketing insights and KPI framework into quarterly, annual, and multi-year (long-range) business planning, building the growth strategy and portfolio-wide roadmaps that guide where the business invests next.
Build and own strategic planning model — connecting performance trends, spend levels, and conversion assumptions to projected business outcomes — to quantify the gap to target and the investment required to close it.
Serve as a critical contributor to marketing tactical planning and investment decisions through data-driven insights, supporting both annual and in-season budget cycles, and building the business case for multi-year investment commitments.
Act as a central point of contact for marketing performance evaluation and investment planning across the portfolio.
Partner with Finance and Operations to influence budget allocation, cost tracking, and performance measurement across brands and lines of business, converting performance data into Finance-ready investment cases.
Design, own and lead a recurring executive business-review cadence — synthesizing marketing and commercial performance into forward-looking strategic implications, risks, and investment priorities for senior leadership.
Drive alignment across a decentralized, multi-brand organization, ensuring a consistent and trusted source of truth for performance measurement that underpins both operating decisions and long-range strategy.
Other duties as assigned.