Senior Consultant / Manager - Marketing Analytics BI Consultant
Tiger Analytics Inc.•Illinois City, IL
About The Position
Tiger Analytics is seeking a highly analytical and strategic Marketing Analytics BI Consultant to design, build, and optimize its marketing intelligence ecosystem. The role bridges complex marketing data and executive decision-making by creating scalable data models and enterprise dashboards, streamlining marketing data ingestion, and developing campaign measurement and reporting frameworks. The consultant will translate technical findings into executive-ready presentations and deliver data-backed recommendations to senior leadership to improve budget allocation and cross-channel marketing strategies.
Requirements
- Bachelor’s degree or higher in an analytical field, software engineering, or a related field.
- At least 6 years of work experience.
- Strong proficiency in Power BI data modeling, DAX engineering, and automated dashboard development.
- Experience designing and implementing campaign measurement frameworks, including taxonomy and data dictionary refinement.
- Proficiency in incrementality measurement, control group methodologies, and evaluating incremental business impact across channels.
- Expertise in developing ROI measurement frameworks, standardized proposal scorecards, and campaign reporting.
- Excellent verbal and written communication skills, with a track record of presenting complex data stories to C-suite executives.
Responsibilities
- Design, implement, and maintain scalable data models, optimized DAX engineering, and automated enterprise-level dashboards.
- Streamline data ingestion from disparate marketing platforms to support real-time, low-latency reporting.
- Build standardized campaign proposal scorecards, performance baselines, and end-to-end reporting frameworks.
- Transform technical data findings into high-impact, executive-ready presentations.
- Present clear, data-backed narratives to senior leadership to optimize budget allocation and cross-channel marketing strategies.
Benefits
- Medical, dental, and vision coverage.
- Retirement accounts.
- Long- and short-term disability coverage.
- Life insurance.
- HSA/FSA accounts in the USA.
- Discretionary time off.
- Continuous learning and AI upskilling opportunities.
- Career development opportunities.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Senior
