Marketing Analytics and Transformation Associate

Loyola Marymount University•Westchester, FL

10h

About The Position

Reporting to the Manager of Analytics, Budget, and Operational Excellence, the Marketing Analytics and Transformation Associate oversees marketing analytics reporting in support of the university’s ongoing marketing and brand-building efforts and supports transformation initiatives across the Administration & Marketing and Communications divisions. The Marketing Analytics and Transformation Associate is responsible for measuring brand health and campaign performance and is equipped with strong technical expertise and a solid marketing foundation. This position collaborates closely with cross-functional team partners to synthesize complex data sets and deliver findings and insights to key stakeholders, with a solid ability to leverage data to tell a compelling story.

Requirements

Typically a bachelor’s degree in business or related field; a master’s degree is preferred.
Incumbent will be expected to continue upgrading knowledge, skills, and abilities needed to keep abreast of regulation/policy and industry changes.
Minimum 2 years of related job experience.
Advanced skills and experience in Excel required, including data lookups and pivot tables.
Experience with dashboard software (Tableau, Google Looker Studio, etc.).
Collaborative work style with the ability to build and maintain cross-departmental partnerships.
Demonstrated analytical skills and experience using data for decision support; creating complex analytical reports; working with large-scale budgets including operational and capital budgeting.
Attention to detail and deadline-sensitive.
Ability to handle confidential information with appropriate confidence and sensitivity.
Demonstrated experience and success in sensitive communication.
Exemplary communication skills (both written and oral) evidenced by background in preparing comprehensive reports and executive summaries incorporating business trends, industry trends, customer satisfaction, and other key metrics.
Knowledge of digital advertising platforms (Facebook, Instagram, LinkedIn, Google, etc.) and associated performance metrics (clicks, conversion rate, etc.).
Foundational marketing knowledge and ability to draw key insights from data.

Nice To Haves

Internship or prior work in consulting or business operations is preferred.

Responsibilities

Builds a data-driven culture by capturing and analyzing marketing and business data, tracking progress towards goals, and providing evidence-based recommendations to the university’s marketing teams.
Creates and sustains dynamic dashboards and visualizations to measure overall brand health and discrete campaigns, such as enrollment, to distribute quarterly to key stakeholders including university leadership and board members.
Blends data from a variety of data sources, such as CRMs, social media channels, email, web and traditional digital marketing channels, gleaning and reporting overall insights.
Connects multiple data sources to dashboards, ranging from spreadsheet data to APIs.
Advises on KPI measurement prior to campaign launch, ensuring back-end setup accurately captures data throughout the duration of campaigns.
Maximizes efficiency by developing processes for data collection and archiving.
Serves as the university’s expert on marketing analytics and measurement.
Stays up to date on trends and changes in the marketing landscape.
Maps current-state workflows, captures stakeholder input, and drafts process improvement findings across transformation initiatives.
Prepares materials for executive and divisional leadership meetings; tracks action items and follows up across the transformation portfolio to ensure implementation discipline.
Owns project risk logs, milestone trackers, and workstream status boards across the transformation portfolio; proactively surfaces and escalates blockers.
Distills complex data findings into easily understood and actionable insights for stakeholders.
Produces executive-ready deliverables — decks, memos, one-pagers, and dashboards — that translate analysis into decisions at the VP and COO level, with ownership of formatting and quality control.
Works closely with university marketing leaders and colleagues to convert insights into actionable strategies to optimize campaigns in market.
Prepares visually appealing marketing reports on a regular cadence for leadership and marketing teams, with the ability to provide data on-demand as requested.
Collaborates closely with marketing teams to align on marketing priorities, including campaign goals and KPIs.
Provides consultation on marketing strategy based on past performance.
Establishes university and project-specific benchmarks, utilizing first party data or overall industry trends.
Performs other related duties.
Exhibit behavior that supports the mission, vision, and values of the university.
Communicate and employ interpersonal actions that model high standards of professional, responsible, accountable and ethical conduct.
Demonstrate a commitment to outstanding customer service.
The incumbent must have the ability to supervise creative, communications and technical personnel and manage complex projects with dependencies, deadlines, budgets and outside resources.
The incumbent must possess the ability to implement marketing and communication principles and strategies in the execution of complex communications projects.
The incumbent must have the ability to initiate ideas, develop concepts and review the effectiveness of processes to ensure professional standards and high quality.
The incumbent has the ability to assess the needs of internal clients and suggest appropriate measures to meet those needs or redirect those requests to the appropriate areas.
The incumbent is able to work effectively and independently with internal and external constituencies.
The incumbent has the ability to operate in an environment in which skilled relationship management and consensus-building is required to deliver successful outcomes.