Marketing Analytics & AI Automation Associate (Part-Time)
About The Position
GISSV is a K-12 German international school in Silicon Valley. Families choose us the way they choose a house: months of research, multiple campus visits, a five-figure annual decision, and a commitment that often lasts a decade. That makes our marketing funnel unusually long, unusually measurable, and unusually high-stakes. We're looking for someone analytical to build the measurement layer under it and to automate the repetitive parts of the work with AI agents. You'll work directly with our fractional CMO, who sets strategy; you own the technical execution. There's a real number at the bottom of the funnel. Inquiry → tour → application → enrolled. Every conversion has a dollar value attached and a name behind it. You will be able to point at what you moved. You're the technical half of a two-person team, not an extra pair of hands. We already have a strong marketing generalist covering brand, content, and stakeholder relationships. You're being hired for the complement: data, tooling, measurement, automation. You'll be coached, not just supervised. Your manager is a fractional CMO. Standing weekly working sessions, direct feedback on your work, and a portfolio of real artifacts at the end — not a certificate of completion. We actually want you to use AI profoundly. If you've been building agentic workflows on your own time and looking for somewhere to point them at a real problem, this job is for you.
Requirements
- Currently enrolled (undergrad or grad) or recently graduated — Santa Clara, Stanford, Berkeley, or nearby
- Genuine comfort with data: you can work in spreadsheets fluently, and SQL or Python is a strong plus
- Hands-on experience building something with LLMs beyond chatting with one — automations, agents, scripts, scrapers, evals
- Self-directing. Much of this is remote and asynchronous. We'll give you context and clear priorities; we can't give you constant supervision.
- Available through at least June 2027
- Eligible to work in the US (sponsorship of work visa is not available for this position).
Nice To Haves
- German language ability
- Familiarity with GA4, Google Ads, Meta Ads Manager, or a marketing automation platform
- Any exposure to education, nonprofit, or another long-consideration-cycle purchase
Responsibilities
- Measurement foundation: Audit and repair GA4, conversion tracking, and UTM discipline across all channels
- Define the funnel stages and the events that mark them; make the definitions stick
- Build a single recurring dashboard the leadership team and board will actually read
- Consistent reporting cadence: Weekly channel snapshot, monthly funnel review, term-based board reporting
- Own the numbers end to end: pull, sanity-check, interpret, present
- Flag what's off before anyone has to ask
- Agentic workflow builds progressively, as the data foundation allows: Competitive analysis — automated monitoring of peer and competitor schools: positioning, pricing, events, ad creative, organic presence
- Audience segmentation — moving from one undifferentiated parent audience to defined segments with distinct motivations
- Personalization — segment-appropriate messaging across email, landing pages, and paid
- Signal-based journey measurement — identifying the behaviors that actually predict an application, and instrumenting for them
- Other duties and/or projects as assigned.
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What This Job Offers
Job Type
Part-time
Career Level
Entry Level
Education Level
No Education Listed
