Digital Associate (AI & Automation)

Rational 360•Washington, DC

10h•Hybrid

About The Position

Rational 360 is hiring a talented, detail-obsessed Digital Associate (AI & Automation) to join its quickly growing digital team in its DC office. The ideal candidate will sit on the digital team but specialize in generative AI, automation, and data-driven communications strategies. This Associate will help Rational and its clients understand what AI means for communications, marketing, and advertising in 2026 and how to put it into practice. The ideal candidate will have a mix of traditional digital marketing experience and hands-on knowledge of emerging AI tools. This includes experience with generative AI applications and the ability to evaluate different large language models (LLMs) for specific use cases. Experience with creating AI-assisted automations and coding languages such as Python or JavaScript are strong pluses. In addition to AI implementation, this role will include client-facing responsibilities, including advising on digital strategies, running campaigns, and serving as a bridge between cutting-edge technology and client needs. About Rational 360 Rational 360 is a full-service strategic communications and digital company that helps organizations win in high-stakes public affairs, corporate communications, and reputation management. We combine data-driven insights, creative storytelling, and cutting-edge technology to deliver results for clients across industries. Our team is collaborative, entrepreneurial, and driven by impact. With a staff of approximately 120 and growing, Rational 360 is partially employee-owned and deeply invested in professional development, mentorship, and career advancement. Our teams work at the forefront of strategic communications, public policy, and media engagement across a wide variety of sectors.

Requirements

0–2 years of communications, digital, political, or data/AI-related experience
Maintained competence in implemented AI by testing new technologies, exploring practical applications, and staying connected to industry communities. Particularly in marketing, communications, and advertising
Hands-on experience with workflow automation tools such as Zapier, Make, or monday.com
Strong attention to detail, with the ability to handle multiple projects simultaneously
Familiarity with professional use of digital media channels
Strong professional working knowledge of Facebook, Twitter/X, LinkedIn, YouTube, and emerging platforms
Familiarity with AI-powered analytics or traditional social analytics experience (e.g., Brandwatch, Sysomos, etc.) is a plus
Coding experience in Python, JavaScript, or other languages is a plus
Problem-solving and creativity skills in the context of the internet and digital ecosystems
Excellent leadership, organizational, time management, and communication skills
Bachelor’s Degree

Nice To Haves

Experience with generative AI applications
Ability to evaluate different large language models (LLMs) for specific use cases
Experience with creating AI-assisted automations
Coding languages such as Python or JavaScript

Responsibilities

Managing internal and client relationships for digital marketing campaigns
Customizing digital and social media strategies to align with client business goals
Exploring and implementing AI-powered solutions for communications, marketing, and advertising
Advise senior leaders on best practices for the use of generative AI in campaign strategy, media monitoring, and content development
Automating workflows for digital marketing functions such as media clip reporting, audience segmentation, and ad targeting
Running day-to-day operations of digital and social media campaigns, including community management, creative execution, and social advertising
Analyzing emerging and ongoing digital conversations and strategically advising clients on future campaigns
Evaluating and recommending AI tools based on task, industry, and client need