Marketing Analyst | Austin/TX

coaktion•Austin, TX

About The Position

The Marketing Analyst will serve as the marketing reference for Aktie Now’s international AMER and EMEA operations, focusing on demand generation and business growth. The role executes marketing strategy, tracks performance and supports revenue goals in these markets. It reports to the Marketing Manager and works directly with the Aktie Now AMER/EMEA Managing Director. The position offers autonomy and the opportunity to build processes and contribute directly to business results. The analyst plans and delivers international events and Zendesk co-marketing initiatives; produces and adapts communications for international audiences; builds and maintains lead databases and demand-generation campaigns; improves marketing processes, tools, CRM and dashboards; and partners with the Brazil Marketing team and AMER/EMEA sales leaders. The role also supports sales enablement through regular performance meetings, training, positioning materials and onboarding for sales professionals in these markets.

Requirements

Must reside in the United States and be legally authorized to work in the USA.
Bachelor’s degree in Marketing, Business Administration, Communications, Sales Management or a related field.
More than 2 years of marketing experience, preferably in B2B, consulting or professional services.
Fluent written and spoken English for daily use with clients, partners and event venues.
Advanced Portuguese for internal communication.
Experience with corporate events and lead database management.
Experience with marketing KPIs and sales processes.
Experience in cross-functional projects and working with teams in other countries.
Advanced Excel skills and familiarity with CRM, marketing automation tools, AI tools and BI tools.
Strong analytical skills, organization, autonomy and a results-driven mindset.
Dynamic, energetic and committed approach, with ownership and a focus on delivering results.

Nice To Haves

Intermediate or advanced Spanish.
Experience with marketing trends in the USA and Europe, or with international marketing.
Experience with partner marketing or co-marketing with technology vendors.
Familiarity with AI tools applied to marketing and content production.
Knowledge of customer experience.
Experience with sales enablement or training sales teams.

Responsibilities

Execute the marketing strategy for AMER and EMEA, contributing to business-unit growth and revenue goals.
Define and track marketing performance indicators, including lead volume, conversion rates and pipeline contribution, and propose adjustments as needed.
Prepare analyses, executive reports and management presentations to support leadership decision-making.
Plan and execute participation in international trade shows, conferences, webinars and proprietary events, including logistics, materials and sales follow-up.
Plan and run co-marketing initiatives with Zendesk, including joint events, communication with Zendesk Account Executives and co-branded campaigns.
Activate the partner channel as a source of pipeline.
Produce and adapt English-language communications, and Spanish communications when applicable, including email marketing, LinkedIn, website content, corporate presentations and case studies.
Adapt corporate campaigns and materials to each market, monitor results and propose continuous improvements.
Build, enrich and maintain the international lead database, ensuring data quality, segmentation and integration with the sales team.
Run lead-nurturing, demand-generation and targeted sales campaigns to increase engagement and business opportunities.
Develop, document and improve international marketing processes and workflows, from campaign requests through lead handoff to sales.
Manage and evolve marketing tools, the CRM and performance dashboards.
Identify opportunities to improve operational efficiency and the experience of internal and external customers.
Coordinate between the Brazil Marketing team and AMER/EMEA sales leaders to align brand, messaging and priorities.
Lead regular sales-team meetings to review performance, opportunities, challenges and action plans.
Prepare and deliver sales-team training on positioning, offerings and sales enablement materials, including onboarding new sales professionals in these markets.