Marketing Analyst, Lottery

University Health Network • Toronto, ON

4d • CA$78,000 - CA$90,000 • Hybrid

About The Position

We are seeking a Marketing Analyst who is responsible for evaluating and optimizing integrated marketing campaigns across digital and mass media channels within our Lottery business. Working closely with Marketing, Analytics & Insights, Lottery Operations, agencies, and vendors, the Marketing Analyst will provide an understanding of campaign effectiveness and revenue contribution through campaign reporting, attribution, audience strategy, testing, and post-campaign analysis.
This role supports marketing performance measurement and attribution, with a focus on turning campaign, audience, channel, and conversion data into clear insights that help teams make better decisions, improve supporter engagement, and grow revenue.

Requirements

• Bachelor's, graduate degree, or equivalent in Marketing Analytics, Marketing, or Economics related field.
• 3-5 years' experience in performance marketing, marketing analysis, campaign reporting, digital analytics, or similar field, either client or agency-side.
• Proven experience in performance marketing, attribution, conversion analysis, audience segmentation, and customer acquisition.
• Experience with multi-channel marketing including email, paid search, paid social, display, video, website, and social media.
• Experience working with CRM and marketing automation platforms (e.g., Salesforce, Mailchimp, ActiveCampaign)
• Hands-on experience using Google Analytics 4 to measure campaign performance, track conversions, and develop actionable insights.
• Strong understanding of campaign tracking, UTMs, tagging, attribution models, and paid media platforms (e.g., Google, Meta).
• Excellent communication skills, with the ability to turn complex analysis into simple, useful recommendations.
• Strong attention to detail, sound judgement, and the ability to manage multiple priorities across campaigns, programs, and stakeholders.
• Collaborative, curious, and outcome-focused, with a commitment to data accuracy, clear reporting, and continuous improvement.

Nice To Haves

• Experience building dashboards and reports (Power BI, Tableau) considered an asset.

Responsibilities

• Measure and report on integrated campaign performance across mail, email, phone, SMS, paid media, organic social, website, video, and other marketing channels.
• Analyse customer journeys, audience segments, conversion trends, campaign ROI, channel effectiveness, and revenue contribution.
• Develop and maintain multi-touch attribution models to assess channel contribution and revenue impact to support optimization decisions.
• Design and lead marketing testing frameworks including hypothesis development, test design, measurement, and analysis
• Develop post-campaign summaries that explain what happened, why it happened, and what should change next.
• Support audience targeting, segmentation, suppression logic, list validation, and campaign-ready audience requirements.
• Ensure tracking frameworks (UTMs, pixels, events) are properly implemented, governed, and maintained.
• Build dashboards and reporting frameworks that communicate performance clearly to Marketing and senior stakeholders
• Partner with internal teams, agencies, and vendors to connect marketing activity to business outcomes and future planning.

Benefits

• A sense of purpose that you won’t get anywhere else. You will be making a difference for millions of people impacted by cancer
• An open-minded and friendly culture that encourages you to bring your best ideas forward
• A hybrid work environment that fosters collaboration and teamwork. Our in-office days are Tuesday, Thursday, and one other day per week in office, or as required subject to business needs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level