Marketing Analyst III
IntelliPro Group Inc.
•Onsite
About The Position
The Marketing Analyst III will be responsible for mining user-level data to understand behavior and leveraging those insights to propose new marketing strategies and ROI-driven decisions. This role involves defining key metrics for initiatives, implementing statistical tests (A/B or multivariate), and calibrating how marketing performance is tracked across the business. Additionally, the analyst will develop automated dashboards and present complex data findings to senior management and stakeholders across Marketing & Sales.
Requirements
- Demonstrated experience using Salesforce.
- Mastery of Tableau (or similar tools) to create performance dashboards and visualize user behavior relative to KPIs.
- Proven ability to implement and analyze statistical tests to measure marketing impact on business metrics.
Nice To Haves
- Experience or passion for building models that forecast growth and future user trends.
- Ability to help leadership define the questions that should be asked.
- Familiarity with the unique data perspectives of acquisition, retention, and brand marketing across both online and offline channels.
Responsibilities
- Mine user-level data to understand behavior and leverage insights to propose new marketing strategies and ROI-driven decisions.
- Define key metrics for initiatives, implement statistical tests (A/B or multivariate), and calibrate marketing performance tracking across the business.
- Develop automated dashboards and present complex data findings to senior management and stakeholders across Marketing & Sales.
Benefits
- Comprehensive benefits package
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
101-250 employees
