Marketing Research Analyst III

Sub-Zero Group•Madison, WI

About The Position

Sub-Zero, Wolf, and Cove the leading manufacturer of luxury kitchen appliances is a longstanding, family-owned company in the Madison area. Icons of design and paragons of performance and quality, Sub-Zero, Wolf, and Cove are the refrigeration, cooking, and dishwashing specialists found in world’s most luxurious homes. We look for team members who are driven by innovation and excellence, striving to serve our customers by doing what is right—with integrity, teamwork, and accountability. Growth and development are important aspects of this position. Whether you aspire to be a leader or a technical expert, this position will set you up for success in the future. Primary Responsibilities The Marketing Research Analyst III would work closely with the Insights Manager marketing research SME to identify, specify, manage, and execute all Voice of Customer needs, with particular emphasis on Voice of Consumer. They will both lead and assist in research planning, executing, analyzing and reporting to influence key product road mapping and new product development decisions. Presenting frequently to internal and external stakeholders as well as Sr. Leadership, this position will interface considerably with others to flawlessly execute projects and inform better decision-making.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field (preferred)
5-10 years of Marketing Research experience
Excellent knowledge of MS Office (particularly PowerPoint and Excel)
Proven analytical skills
Project management experience including prioritization of multiple products against each other
Experience presenting and influencing Sr. Management/C-level Executives
Experience managing and selecting external research suppliers
Demonstrated ability to build relationships with internal and external stakeholders
Exceptional organization, written and oral communication skills
Experience with a wide range of primary qualitative and quantitative research methodologies
Self-starter with a focus on process improvement and problem-solving.

Nice To Haves

Experience with Qualtrics
Experience with Design Thinking
Experience with B2C durable goods and B2B

Responsibilities

Spearhead the design and execution of custom qualitative and quantitative customer research, with a primary focus on supporting Advanced “Fuzzy Front End” Innovation and road mapping and new product development’s insights needs
Synthesize research findings from primary and secondary research as well as internal data sources to unearth gaps, met and unmet customer needs, and critical context to inform stronger decision-making
Manage internal and external stakeholders effectively to ensure highest quality deliverables are provided on time and on budget
Influence internal and external stakeholders by distilling large amounts of information into concise, visually impactful insights presentations
Build customized reports for individual stakeholders
Work with internal and external stakeholders to create research stimuli to deeply understand user needs, test assumptions and iterate on new concepts
Maintain a close eye on mega trends, market signals and macro forces, and category trends to frame and size opportunity areas for innovation
Develop and maintain a strong network of partner agencies.
Experiment with new and/or non-traditional tools to find innovative ways of getting to deeper and/or more agile insights