Marketing Analyst I

GM Financial•Irving, TX

1d•Hybrid

About The Position

GM Financial is seeking a highly-motivated and talented marketing analyst with the skills necessary to use data to deliver actionable insight. As part of the Marketing Intelligence team, the Marketing Analyst I plays a key support role measuring, reporting and optimizing GM Financial's products and marketing activities. They've demonstrated through their past work experiences that they know how to work with data and have a passion for doing more. Marketing Analysts work closely with different teams and stakeholders to understand their goals and challenges, and map those to the appropriate measurement and reporting solutions. They contribute to all stages of the analytics process and work on a variety of projects – from identifying KPIs, designing tests, building dashboards, to ultimately making recommendations. Analysts bring both the technical know-how for working with data, as well as the communication and critical-thinking skills needed to explain often complex topics to different audiences.

Requirements

Basic understanding of statistical analysis and statistical software packages (e.g. SAS, Python, SQL, etc.)
Advanced knowledge of Microsoft Excel
Knowledge of the capabilities of industry tools for dashboarding such as PowerBI and/or Tableau
Knowledge of popular testing methodologies and types of analyses used in marketing measurement (Test vs Control analysis, A/B, Multivariate, Incrementality, Break-even analysis, Lift analysis, Regression, Cluster analysis, etc.)
Knowledge of data warehouses, data mining, and data analysis techniques
Foundational statistical knowledge including significance testing, sampling, probability, variation, correlation, bias, etc.
Ability to conduct data analysis to solve problems and answer questions
Critical thinking skills - capable of understanding how measurement connects to business goals and objectives
Passion for diving into data to uncover key insights into performance
Ability to manage a workload with multiple projects with varying priorities with tight deadlines
Strong verbal and written communication skills
Detail oriented
Strong prioritization, time management, organization and follow-up skills
High School Diploma or equivalent required
Bachelor’s Degree in Marketing, Economics, Business Administration, Statistics or other quantitative discipline or equivalent work experience required

Nice To Haves

Experience using analytics tools and technologies such as SAS, Python, Databricks, and Power BI preferred
Master’s Degree in a quantitative discipline preferred
1-3 years of total relevant experience required
1 or more years of hands-on experience with statistical analysis software (SAS, Python, SQL, etc.) preferred
Working effectively within an AI enabled environment: Ability to use AI tools (e.g., Microsoft Copilot) to support daily work
Skills in evaluating AI outputs for accuracy, compliance, and bias
Experience integrating AI into workflows to improve efficiency or insights
Familiarity with AI assisted research, summarization, and content generation
Understanding of responsible AI use, including ethics and data protection

Responsibilities

Deliver analysis, insights, and recommendations to support enhancements of GM Financial’s consumer and dealer marketing
Collaborate with business stakeholders to understand goals, objectives, establish KPIs and ensure valid and reliable measurement and tracking
Support GMF products and business units by developing reporting that monitors behavior and performance of marketing campaigns and channels
Effective communication about results to different internal audiences
Identify data discrepancies and collaborate with Integration and Developer teams for support