Analyst I, Marketing Analytics

DraftKings Inc.•Boston, MA

2d•$64,000 - $80,000

About The Position

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. The Crown Is Yours As an Analyst I, Marketing Analytics, you’ll help shape how we understand and optimize marketing performance across the business, turning data into insights that drive smarter decisions and measurable growth. You’ll partner with teams across Marketing and Analytics to evaluate campaign effectiveness, refine measurement strategies, and uncover opportunities that improve customer engagement and business outcomes. From building reporting frameworks to supporting advanced attribution models, you’ll play an important role in helping us understand how marketing investments drive long-term value. Your work will help teams make more informed decisions and strengthen the impact of our marketing initiatives.

Requirements

A Bachelor's Degree in Mathematics, Statistics, Computer Science, Engineering, Business Analytics, or a related field.
At least 1 year of experience in business analytics, marketing analytics, or data science within a business-to-consumer environment.
Experience working with SQL and Python or another statistical programming language.
Strong knowledge of statistics, hypothesis testing, and analytical methodologies used to evaluate marketing performance.
Strong communication skills with the ability to translate analytical findings into clear, actionable recommendations for cross-functional stakeholders.
An eagerness to thrive in a fast-paced, results-driven environment while managing multiple priorities and delivering high-quality work.

Nice To Haves

Experience with statistical modeling, marketing attribution, or marketing measurement frameworks is highly preferred.

Responsibilities

Work with a team of Marketing Analysts to monitor business and customer performance across marketing channels and measure the impact of marketing initiatives on key monetization metrics.
Analyze marketing performance using statistical methods and support the design and enhancement of measurement frameworks, including multi-touch attribution, surveys, and regression-based analyses.
Partner closely with Marketing teams to identify opportunities for improvement, align on key performance indicators, and provide data-driven recommendations that improve marketing effectiveness.
Build and maintain reports, dashboards, and reporting frameworks that track the performance of key marketing initiatives and business outcomes.
Translate complex data into clear insights and recommendations through reporting, presentations, and stakeholder communications.
Collaborate cross-functionally with Marketing Analytics and Marketing teams to ensure measurement approaches, analyses, and recommendations align with business goals.
Support the ongoing evolution of marketing measurement capabilities by identifying new analytical approaches and opportunities to improve performance visibility.