Marketing Analyst

Hanesbrands IncMississauga, ON
CA$51,275 - CA$60,000Hybrid

About The Position

Gildan is a leading manufacturer of everyday basic apparel with a strong portfolio of brands. The Marketing Analyst will assist by analyzing sales & market trends; managing product inventory levels and lifecycles, coordinating packaging development with the creative services team, carry out budget plan tracking, project setup and timeline management in respective programs and extensive cross-category communications and collaboration for the business. This role operates within a hybrid work model, requiring a 3-day presence onsite in our Mississauga office.

Requirements

  • Bachelor’s degree in related field
  • 2 years relevant work experience in product management, brand management, retail management, analytics or direct to consumer experience
  • Experience in CPG or apparel industry
  • NPD & data analytics skills
  • Analytically focused with ability to create insights from data
  • MS Office Proficiency (specifically Excel and PowerPoint)
  • Ability to work effectively with a wide, range of constituencies in a diverse/global company
  • Meticulously organized, have an innate curiosity to learn
  • Detail-oriented, ability to execute tasks with unprompted follow-up
  • Ability to learn new software as updates become available
  • Written/verbal communication and listening.
  • Strong interpersonal and relationship skills
  • Teamwork and collaboration
  • Results orientation
  • Adaptability

Nice To Haves

  • Knowledge of Product Lifecycle Management, a strong asset
  • Knowledge of PLM, SAP, an asset
  • Bilingual English / French, an asset.

Responsibilities

  • Analyzing data from both internal and syndicated sources to monitor marketplace trends and support strategies to drive the business
  • Utilize various data sources as well as consumer insights to support strategic recommendations and decisions
  • Support the Canadian team in managing the marketing budget, including invoicing process and tracking
  • Ad hoc analysis such as: portfolio/brands performance analysis and specific programs deep-dive, consumer trends, consumer insights, category dynamics and competitive knowledge
  • Lead product adoptions and set up in the company’s Enterprise Resource Planning (ERP) system, completing assigned workfront tasks and participating in planning meetings with international teams
  • Lead in managing shipment/pos/inventory evaluation, recommendations, and monthly tracking to ensure financial and inventory goals met.
  • Assist in weekly meetings to track production, shipment and in DC availability
  • Support tactics to ensure development calendars are tracking on time and coordinate with Supply Chain, Product Development and other contacts as needed
  • Manage products through their lifecycle; establish and maintain inventory target levels with planning and analytics teams
  • Partner with cross-functional departments to ensure successful delivery of local market needs and effectiveness of marketing programs
  • Manage and procure the image asset creation for business specific programs/new launches and deliver based on retailer specific guidelines
  • Submission of pricing forms and any updates for total business
  • Placing and managing sample orders as needed
  • Maintain team cheat sheet for most up-to-date reference on program
  • Support Marketing Manager to ensure perfect execution of the product and brand in-store and online
  • Maintain packaging reference deck for all categories
  • Monitor online stores and B&M stores to build into marketing strategy
  • Build, maintain and communicate new product information forms and product sell sheets
  • Assist team on ad hoc projects, as required

Benefits

  • attractive benefits packages
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