Marketing Advisory Senior Manager (PLS, TMT, FS)

PricewaterhouseCoopers•Indianapolis, NY

15d•Hybrid

About The Position

As a Marketing Advisory Senior Manager, you will specialize in providing consulting services focused on customer-centric marketing strategies. You will analyze customer behavior, develop targeted marketing campaigns, and offer guidance to help clients optimize their marketing efforts, improve customer engagement, and drive revenue growth. As a Senior Manager, you will leverage your skills and network to deliver quality results. You will motivate and coach others, coming together to solve complex problems. With increased autonomy, you will apply sound judgment, recognizing when to take action and when to escalate. Your ability to develop and sustain diverse and inclusive teams, and your commitment to excellence, contributes to the success of our firm. In this role, you will be part of our Customer Consulting team within our Commercial & Service Excellence network, focusing on enhancing client experiences and driving business growth. You will craft and convey clear, impactful messages that tell a holistic story, apply systems thinking to identify underlying problems, and validate outcomes with clients. Your role will involve directing teams through complexity, demonstrating composure in challenging situations, and initiating open and honest coaching conversations at all levels.

Requirements

At least a Bachelor's degree
At least 7 years of experience

Nice To Haves

Preference for at least one of the following fields of study: Business Administration/Management, Computer and Information Science, Information CyberSecurity, Information Technology, Management Information Systems, Computer Applications, Computer Engineering
Spearheading advanced customer journey analysis initiatives to identify strategic opportunities, enhance customer touchpoints, and drive superior customer engagement and loyalty
Formulating and steering comprehensive customer experience strategies grounded in detailed segmentation to deliver highly personalized and impactful marketing campaigns using Adobe Campaign and Adobe Marketo Engage
Overseeing the end-to-end management of marketing automation frameworks to optimize campaign scalability, improve effectiveness, and ensure seamless multi-channel customer communications
Demonstrating advanced skills in marketing strategy and operations
Excelling in client prospecting and relationship management
Utilizing AI fluency and AI-human collaboration in marketing initiatives
Leading marketing campaign development and performance analysis
Applying systems thinking to identify marketing opportunities
Crafting and conveying clear, impactful marketing messages

Responsibilities

Leading the development and execution of customer-centric marketing strategies to enhance client engagement and drive revenue growth
Analyzing customer behavior and market trends to inform targeted marketing campaigns and promotional strategies
Collaborating with cross-functional teams to optimize marketing operations and improve campaign performance
Utilizing AI fluency and digital tooling to innovate marketing initiatives and enhance customer experience
Guiding teams in the application of systems thinking to identify underlying problems and opportunities in marketing processes
Validating outcomes with clients and incorporating feedback to refine marketing strategies and solutions
Directing teams through complex and ambiguous situations, demonstrating composure and strategic questioning
Developing and sustaining diverse and inclusive teams to foster creativity and drive business transformation
Crafting and conveying impactful messages that tell a holistic story and resonate with target audiences
Initiating open and honest coaching conversations to motivate and enhance team effectiveness