Marketing Acquisition Strategist

Joyce Meyer Ministries•Fenton, MO

11d•Hybrid

About The Position

The Marketing Acquisition Strategist serves as a senior marketing subject matter expert focused on growing new donors, leads new names, app users, and first-time ministry engagement. This role partners with marketing leadership and channel owners to develop, test, and optimize acquisition strategies across campaigns, advertising, digital channels, content, and audience journeys. We continue to create and innovate new ways to promote unchanging truth of the Gospel of Jesus Christ. We help those who are hurting in practical ways that make a difference. The ministry has 5 Core Values. They are Love, Faith, Unity, Excellence, and Integrity. Joyce Meyer Ministries believes that you and your family are important. We believe that when you know you are valued, you help to make Joyce Meyer Ministries a better place to work and ensure a positive environment that supports the mission to Share Christ | Love People.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience
3-5+ years of experience in digital marketing, audience development, lead generation, or growth marketing
Experience with acquisition or lead generation campaigns
Ability to brief creative and channel teams
Experience interpreting campaign performance data
Strong analytical and strategic skills
Proficient in gathering and evaluating information from multiple sources to create credible and compelling content
Ability to convey ideas clearly and concisely, whether written or verbal
Ability to work with all levels of the organization
Must be able to work independently and with little oversight
Ability to interpret data and provide insightful analysis
Ability to flexible when needed
Ability to learn quickly and adjust to process and software changes

Responsibilities

Develop and execute audience acquisition strategies that attract new people into the ministry ecosystem
Identify and recommend emerging trends, platforms, channels, and partnership opportunities that can accelerate growth
Identify opportunities and influence strategy to reach new demographics and untapped audiences
Collaborate with multiple departments and serve as a thought leader in audience acquisition and growth marketing
Influence strategy for acquisition-focused campaigns that generate new names, subscribers, app users, donors, and ministry participants
Partner with creative, social, web, email, and advertising teams to develop compelling acquisition journeys
Help shape the development of landing pages, lead magnets, promotions, and conversion-focused experiences
Oversee campaign implementation from strategy through execution and optimization
Utilize digital advertising, search engine optimization (SEO), social media, content marketing, partnerships, and other channels to drive audience growth
Monitor emerging platforms and audience trends to identify new growth opportunities
Evaluate performance of media investments and channel strategies based on organizational goals and provide recommendations for future spends
Evaluate acquisition performance across channels, using data and testing to continually improve acquisition strategies and campaign performance
Monitor key metrics including new names, leads, conversion rates, cost per acquisition, audience engagement, and campaign effectiveness
Present findings and recommendations to marketing leadership
Partner with marketing leadership to execute special projects that bring creative and marketing ideas to life, such as voice of consumer and surveys