Marketing Academy Lead (m/w/d)

Talentspring Academy Group

About The Position

The Marketing Academy Lead has strategic, professional, organizational, and personnel responsibility for the Marketing Academy. The role leads and develops a team of marketing instructors, teaching assistants, and content experts, and shapes the future of the Academy’s educational offerings. It combines strategic planning with hands-on operational leadership, with a focus on learners’ needs, labor-market developments, educational quality, and business objectives. The role oversees the continued development of existing curricula and the design of new professional education programs, while improving internal processes to support high-quality, efficient, and scalable delivery. It is a central point of coordination among Education Operations, Product Development, instructors, Curriculum Design, and Quality Management. The role may also contribute selected lessons, workshops, subject-matter deep dives, or cover teaching sessions. The position is offered full-time on a permanent basis, starting immediately. It can be performed fully remotely or in a hybrid arrangement from the company’s Berlin-Charlottenburg office.

Requirements

  • Several years of experience in marketing.
  • Experience in team leadership, either professional or disciplinary.
  • Experience designing and successfully managing programs or projects; a conceptual and organized approach.
  • Good understanding of teaching methods and high standards for the quality and development of educational offerings.
  • Previous experience teaching or lecturing in any setting.
  • Strategic and entrepreneurial thinking, combined with a willingness to take a hands-on approach and find pragmatic solutions.
  • Clear, confident communication and comfort using digital tools and technologies.
  • Fluent, confident German and good English skills.
  • Hold an AEVO trainer certification or be willing to obtain it promptly with the company’s support.

Nice To Haves

  • Marketing experience in performance marketing, growth, social media, or strategic marketing.
  • Team leadership experience in an educational setting.
  • Teaching experience with adults in professional education who are changing careers or seeking further qualifications.

Responsibilities

  • Lead and develop the Marketing Academy team of marketing instructors, teaching assistants, and content staff, including professional and organizational development.
  • Participate in recruiting team members and ensure effective onboarding.
  • Foster collaboration, knowledge sharing, and professional and teaching-method development within the team.
  • Strategically and conceptually develop marketing education programs, including AQs, TQs, and retraining programs.
  • Keep learning content practical, high-quality, and aligned with labor-market needs; identify trends and translate them into new programs, specializations, and learning formats.
  • Oversee delivery of lectures and tutorials across the Marketing Academy’s education programs.
  • Plan and coordinate instructor assignments; teach selected sessions, subject-matter deep dives, workshops, or cover for instructors when needed.
  • Monitor resources, capacity, and course quality, and ensure smooth day-to-day Academy operations.
  • Work with Education Operations, Product, and Management to make processes more efficient and scalable.
  • Develop quality standards, learning objectives, and assessment formats, and maintain a consistently high standard of education.
  • Use feedback and relevant performance metrics to improve teaching and learning quality.
  • Introduce new learning methods, digital technologies, and AI-supported solutions into the Academy.
  • Contribute to the strategic development and growth of the Marketing Academy, identifying market opportunities and advancing scalability, efficiency, and digital innovation.
  • Work closely with the Head of Business Operations, share relevant insights regularly, and make developments and progress transparent.
  • Remain connected to practical teaching and contribute selected lessons or workshops as needed.

Benefits

  • Support to obtain the AEVO certification during the first three months.
  • Fully remote work or hybrid work from the Berlin-Charlottenburg office.
  • Access to AI tools for work and encouragement to experiment with them.
  • Subsidy for an Urban Sports Club membership.
  • Deutschlandticket made available through gross salary conversion.
  • Permanent employment contract.
  • Scope to take responsibility, challenge existing approaches, and implement ideas.
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