Head of Brand Marketing (m/w/d)

Chrono24

4d

About The Position

Chrono24 is seeking a Head of Brand Marketing to strengthen its global presence and improve brand awareness and brand consideration. The role leads four focus areas: brand strategy, paid PR, brand marketing through partnerships and sponsorships, and design and content production. It translates strategy into compelling brand experiences and measurable progress across markets.

The Head of Brand Marketing works closely with the Head of Brand Engagement, the Head of Marketing, and regional General Managers across APAC, EMEA, and the US to maintain a consistent global brand experience while adapting activities for local relevance. The role leads brand, design, and PR professionals and ensures brand activities reflect Chrono24’s premium positioning.

Requirements

• Professional experience in the watch or luxury industry, with a strong understanding of relevant audiences, positioning, and media.
• Demonstrated experience across all four focus areas: brand strategy, paid PR, brand marketing through partnerships and sponsorships, and design and content production.
• Proven experience planning and executing paid PR initiatives and managing partnerships and sponsorships that build brand awareness and consideration.
• A strong track record of developing brand positioning and strategy, translating them into actionable plans, and measuring progress in brand awareness and consideration.
• Proven experience leading design and content production, from creative briefs and concepts to high-quality assets and campaigns across channels.
• Experience building, mentoring, and motivating teams to deliver results across multiple markets.
• Ability to adapt brand strategies across regions and manage international stakeholders.
• A solid foundation in brand management, communications, or creative strategy, supported by the required experience across all four focus areas and in the watch or luxury industry.

Nice To Haves

• Experience leveraging AI in content production to support creative development, improve workflows, or scale high-quality content.

Responsibilities

• Drive measurable improvements in brand awareness and consideration, with clear objectives and performance tracking across markets.
• Develop and execute Chrono24’s global brand strategy, translating its positioning into priorities, initiatives, and measurable outcomes.
• Lead the development and production of high-quality design and content that consistently express Chrono24’s premium positioning across channels.
• Develop and lead paid consumer PR initiatives using storytelling and relevant watch and lifestyle media to build brand awareness and consideration.
• Identify, negotiate, and manage partnerships and sponsorships that strengthen brand awareness and consideration among relevant audiences.
• Collaborate with the Head of Brand Engagement to align campaigns, content, and activations with the brand strategy and core objectives.
• Partner with regional General Managers across APAC, EMEA, and the US to adapt and scale brand activities for local relevance and impact.
• Lead and motivate a team of brand, design, and PR professionals, fostering creative excellence, efficient production, and accountability for measurable results.
• Ensure brand activities reflect Chrono24’s premium positioning and contribute to a consistent global brand experience.

Benefits

• Opportunity to work at the world’s largest online marketplace for luxury watches.
• Work in a fast-growing, innovative, and international environment.
• Opportunity to shape and elevate a globally recognized luxury brand.
• Collaborate with a passionate team of watch enthusiasts and creative professionals.
• Dynamic company culture with flat hierarchies and strong team spirit.
• Inspiring and attractive work environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed