Market Strategy Manager

RS Medical•Vancouver, WA

4d•$120,000 - $170,000•Hybrid

About The Position

RS Medical is seeking a Market Strategy Manager to drive strategic growth across workers’ compensation, personal injury, and commercial healthcare markets. This role involves market research, market analysis, business development, and operational execution. The Market Strategy Manager will partner with Sales, Operations, Payor Relations, Compliance, Marketing, and IT to shape how new markets are entered, built, and scaled. This position offers a meaningful opportunity to impact patient access and company performance.

Requirements

5+ years of progressive experience in healthcare marketing or business development (durable medical equipment preferred).
Demonstrated expertise in workers’ compensation, PIP, or complex commercial healthcare reimbursement models.
Proven ability to research, design, document, implement, and scale revenue-related processes across the full revenue lifecycle.
Strong understanding of claims submission, adjudication, fee schedules, and payor contracting dynamics.
Experience leading cross-functional initiatives with accountability for outcomes, not just activity.
Advanced analytical, negotiation, and communication skills.
Proficiency with CRM systems (Salesforce preferred), and data analysis.

Responsibilities

Develop and execute market development strategies to open and scale new markets across workers’ compensation, personal injury protection (PIP), attorney, and commercial lines of business.
Translate state-specific statutes, regulatory guidance, fee schedules, and payor behavior into market-specific business strategy.
Lead market entry planning that accounts for downstream revenue cycle readiness, including intake, authorization, billing, adjudication, payment, and appeals workflows.
Monitor end-to-end revenue cycle processes that reduce denials, improve payment velocity, and maximize reimbursement.
Partner cross-functionally with Sales, Operations, Payor Relations, Compliance, and IT to ensure aligned execution from order closure to cash.
Negotiate strategic partnerships with a focus on growth and profitability.
Build process where none exists by creating SOPs, playbooks, escalation paths, and decision frameworks for new and evolving markets.
Establish and monitor KPIs tied to revenue realization, operational efficiency, and overall market performance.
Represent RS Medical with regulators, attorneys, payors, standards bodies, and provider partners as a commercial and operational leader.
Drive continuous improvement in market expansion processes, leveraging technology and data analytics to enhance efficiency and efficacy.
Perform other related duties as assigned.