Market Strategist (Hybrid)

Barr•Minneapolis, MN

22h•$80,000 - $110,000•Hybrid

About The Position

Barr is seeking a market strategist to join its corporate business development team and advance firmwide market strategies. The role works closely with corporate business development, communications, and events teams, as well as business unit leadership, to shape and position Barr’s engineering and environmental consulting services in priority market sectors. It synthesizes market and economic intelligence, helps define market priorities and go-to-market strategies, coordinates client- and market-focused initiatives, and translates Barr’s technical strengths into clear and consistent market offerings that support client relationships and long-term growth. The primary focus is the power market and related clients, with support for additional markets and services as needed. The position coordinates sector strategy and client engagement, supports client loyalty initiatives and long-lead pursuits, conducts research, monitors RFP and intelligence resources, and helps develop go-to-market strategies. It also leads or coordinates corporate business development initiatives with cross-functional teams. The position may use a hybrid work arrangement, splitting time between a Barr office and a home office. It can be based in Barr’s Minneapolis or Duluth, Minnesota, or Ann Arbor, Michigan office. Approximately 10 percent travel is expected for client meetings, industry events, and internal engagement with staff in various offices. The role is classified as exempt (salaried).

Requirements

Bachelor’s degree in marketing, business, or a related field.
Five or more years of relevant experience.
Experience supporting business development and communications functions.
Experience leading activities within cross-functional teams.
Strong interpersonal, oral, and written communication skills, with the ability to communicate effectively across teams.
Ability and willingness to travel occasionally for client meetings, industry events, and internal collaboration.
Current, valid driver’s license and acceptable driving record.
Must be legally authorized to work in the United States without sponsorship by Barr, now or in the future.

Nice To Haves

Experience developing and implementing digital marketing and social media strategies.
Knowledge of client journey mapping for business development strategies.
Understanding of engineering and environmental consulting markets, particularly power utilities, renewable energy, data centers, and/or oil and gas.
Experience in the architecture, engineering, and construction (AEC) industry.
Proficiency preparing visual presentation materials.
Experience with Deltek Vantagepoint.

Responsibilities

Identify client needs and market opportunities for Barr’s integrated engineering and environmental solutions, and work with project teams and principals to qualify opportunities.
Lead coordination of strategy for a specific market sector and coordinate market-sector and key-client engagement.
Align strategy efforts and drive actions that position Barr for long-term market opportunities, primarily in the power market and related client sectors.
Coordinate client loyalty initiatives, long-lead pursuits, and strategic positioning efforts to strengthen client relationships and market presence.
Conduct research to inform market-sector, client, business-unit, and company marketing objectives.
Monitor RFP and intelligence data resources to inform business development, communications, and technical teams.
Partner with technical, client events, and communications teams to develop go-to-market strategies promoting Barr’s integrated engineering and environmental solutions.
Coordinate and lead assigned corporate business development initiatives, collaborating with cross-functional teams to ensure successful execution.

Benefits

Medical, dental, vision, life, disability, and accidental death insurance.
Flexible spending accounts for medical and dependent care.
401(k) retirement savings plan with company contribution.
Employee Stock Ownership Plan (ESOP) with company contribution in Barr stock.
Annual bonus distribution plan, ESOP, and dividends to shareholders as part of the company’s profit distribution model.
Annual time and expense allowances for professional development.
Mentorship program and internal training opportunities.
Paid time off and holidays.
Paid family leave.
Compensatory time for exempt/salaried staff for extra time worked.
Ergonomic analysis and equipment.
Personal Protective Equipment allowance.
Wellbeing-focused educational opportunities.
Coaching, mentoring, and support for ongoing educational opportunities.