Market Segmentation Analyst - Fall 2026 Co-op/Intern

Definity Insurance Company • Toronto, ON

8h • Hybrid

About The Position

As a Market Segmentation Analyst Co-op, you will support the team in uncovering actionable insights into market dynamics and geographic opportunities. This role is ideal for a student with a passion for spatial data, data analysis, and strategic thinking. You will work closely with the Market Segmentation Manager to support decisions on which customers to prioritize, where growth opportunities exist and how to tailor marketing strategies to different regions and audiences.

Requirements

• Currently enrolled in or recently graduated from a Bachelor’s program in Marketing, GIS/Geography, Data Science, Business Analytics or a related field.
• Strong analytical and problem-solving skills.
• General aptitude for data, math and geography
• Some familiarity writing SQL queries to extract and manipulate data (experience with Google BigQuery is a strong asset) and data analysis tools (e.g. Excel)
• Excellent written and verbal communication skills.
• Ability to work independently and in a team environment.
• Detail-oriented with a passion for understanding behavior.

Nice To Haves

• Experience with data visualization tools (e.g., Google Looker, Tableau, Power BI).
• Familiarity with Geographic Information Systems (GIS) software such as QGIS or ArcGIS for spatial data analysis.
• Familiarity with third-party demographic and market data sets (such as Environics Analytics).
• Prior internship or co-op experience in market research or analytics is a plus.

Responsibilities

• Assist in ad hoc data analysis by extracting and synthesizing data using Google BigQuery to answer business questions.
• Analyze market data using tools like Excel, Google Looker, and GIS software to identify trends and geographic patterns, with a focus on the Ontario and Quebec markets.
• Help prepare presentations and reports that translate complex data into clear, actionable insights for strategic planning.
• Collaborate with the Market Segmentation Manager to align data analysis with business objectives and strategic initiatives.
• Monitor market trends and demographic shifts to provide contextual insights for the Sonnet brand.
• Support data quality and integrity for all analyses and reports.

Benefits

• Meaningful work forwarding our purpose of building a better world by helping our clients and communities adapt and thrive in their hardest times of need.
• Culture of accountability, empowerment, and collaboration.
• Opportunities to support personal and professional growth through real-life experience and unique learning opportunities. Our Leadership Essentials program builds knowledge and skills to Team Leaders to Directors
• Opportunity to join our employee groups - focused on women's empowerment, LGBTQ+, anti-racism and cultural equity, and environmental activism.
• Determined to create positive change for our environment, our people, and our communities, now and in the future. Check our ESG work [https://www.definityfinancial.com/sustainability/default.aspx]!

What This Job Offers

• Career Level: Intern