Market Research Manager

Morningstar•Chicago, IL

4d•$74,325 - $126,350•Hybrid

About The Position

This role will primarily lead the development, design, fielding, and analysis of our Morningstar Investor Perspectives market research program by engaging internal stakeholders and our vendor partners to complete the research around our specific segments (Retail Investors, Advisors, Asset Managers, and Asset Owners) in the markets that are most meaningful to Morningstar. The Perspectives program leverages both quantitative and qualitative methods to develop instruments that will give us a broad understanding of these different audiences and how they interact, and also an opportunity to really dial in on topics where we want and need to go deeper. A key secondary consideration for this program will be the longer-term development of the research, how it fits within client conversations and other market research we conduct, and how it can be most impactfully and efficiently distributed throughout the key stakeholder groups within Morningstar. As this position sits within Central Marketing, the marketing and sales teams will be our primary internal audiences, along with product development and product marketing teams, as appropriate. The Market Research team has made great strides and is looking to grow the team, which will help us further our ability to have internal and external conversations about the results and expand the scope of the program overall. We plan to remain on a path of growth as demand for market research and insights continues to increase across Morningstar.

Requirements

Strong knowledge of our key segments.
Have a great understanding of the market research process.
Be familiar with many quantitative and qualitative methodological approaches and when to apply each.
Ability to manage multiple projects across different audiences at once.
Excellent communication skills.

Nice To Haves

Specific financial services and B2B/B2C audiences are a plus.
Experience with Excel, SPSS, and/or other data analysis packages is desirable.

Responsibilities

Coordinate and manage research project roadmaps by collaborating with internal stakeholders and external research vendors.
Understand business questions/objectives that need to be addressed and recommend research methodologies that could be applied outside of what is already established.
Work with business units to ensure their understanding of their target segments.
Work with external research vendors to ensure methods and deliverables are in line with our expectations
Analyze data, synthesize findings, and develop actionable insights.
Work with internal design and research amplification teams to create deliverables that are meaningful and leverageable with our internal and external audiences.
Continually focus on answering the question “how do we apply the research results to the business unit’s and Morningstar’s strategy?”
Coach internal stakeholders and teams on the different aspects and value of market research to enhance and become more efficient on future projects.
Work with the rest of the Audience Strategy & Insights team on opportunities to share research results externally, where appropriate.

Benefits

100% 401k match up to 6% of salary
Stock Ownership Potential
Company provided life insurance - 1x salary + commission
Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
Additional medical Wellness Incentives - up to $300-$600 annual
Company-provided long- and short-term disability insurance
Trust-Based Time Off
6-week Paid Sabbatical Program
6-Week Paid Family Caregiving Leave
Competitive 8-24 Week Paid Parental Leave
Adoption Assistance
Leadership Coaching & Formal Mentorship Opportunities
Annual Flex Stipend - $1000 annually to cover personal education & well-being expenses
Tuition Reimbursement
Charitable Matching Gifts program
Dollars for Doers volunteer program
Paid volunteering days
15+ Employee Resource & Affinity Groups