Market Research Consultant

Caterpillar Inc.•Peoria, IL

21h•Onsite

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Data Gathering & Analysis: Knowledge of data gathering and analysis tools, techniques, and processes; ability to collect and synthesize data from a variety of stakeholders and sources in an objective manner to reach a conclusion, goal, or judgment.
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Bachelor’s degree or equivalent experience in business, marketing, market research, marketing analytics, or market development roles
Excellent communication, presentation, and analytical skills

Nice To Haves

Preferred experience in market research or voice of customer research
Preferred experience in define, design, execute and analyze market research
Preferred experience with quantitative and qualitative analyses
Industry knowledge (B2B preferred)
Knowledge of Caterpillar product line, product applications, or aftermarket programs
Ability to fulfill individual role by delivering high quality work in a timely manner while interacting with and supporting the team effectively
Ability to work effectively in the global environment with many different cultures represented is critical to the success of this position.
Project facilitation and consensus building
Technical competence (various software /platforms). Qualtrics experience preferred.
Project management experience
Data fluency, experience with data analysis and collaboration with Analytics teams
Customer feedback experience
High emotional intelligence

Responsibilities

Leverage new and existing customer insights tracking survey data, transactional survey data and primary market research to help CAT business units and CAT dealers identify what experiences and key actions will drive long term loyalty and increased share of wallet across all customer touch points.
Drive continuous improvements in survey content, focus efforts on the key drivers of loyalty, and increase enterprise awareness through training and communication efforts.
Maintains accountability with True Voice Program (TVP) dealer onboarding goals and deliverables.
Communicates with and coordinates dealer and internal support resources to troubleshoot issues with survey alerts and data dashboards.
Analyzes and critiques post program results to determine if goals were met; recommends alternative action plans.
Works as a team with dealer and market research consultant to gain maximum benefit from company resources.
Directs data quality review and audit processes.
Other duties as assigned by Caterpillar management from time-to-time.