Market Research Consultant

Caterpillar•Cary, NC

1d•$112,710 - $169,060•Onsite

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Your Work Shapes the World at Caterpillar Inc. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. Job Summary: The Market Research Consultant is expected to leverage new and existing customer insights tracking survey data, transactional survey data and primary marketing research to help Caterpillar business units and Cat dealers identify what experiences and key actions will drive long term loyalty and increase share of wallet across all customer touch points. In this role you serve as the embedded researcher for a particular business unit and their VOC initiatives, combining statistical analysis, customer research, operational and behavioral data to generate actionable insights.

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions
Data Gathering & Analysis: Knowledge of data gathering and analysis tools, techniques, and processes; ability to collect and synthesize data from a variety of stakeholders and sources in an objective manner to reach a conclusion, goal, or judgment
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Nice To Haves

Extensive experience in market research and insights (B2B preferred)
Experience in customer experience measurement
Experience working across a large matrixed organization and adjacent network, ie.retail/franchise/dealer
Experience managing external research vendors
Project management experience
Experience in data analysis and insight generation
Comfort with presenting to executive level audiences
Platform proficiency desired: Qualtrics, Tableau, PowerBI
Expert in broad range of research methodologies (qual/quant/digital/communities)

Responsibilities

Gathering, analyzing, and interpreting data to identify market trends and insights and presenting insights to business partners regarding implications on product, service or customer experience development.
Analyzing and interpreting data, providing detailed observations and insights and recommending actions to take based on insights and providing strategic conclusions / recommendations.
Understanding business needs and designing appropriate quantitative / qualitative research plan to generate focused insights for highly complex or highly strategic initiatives.
Managing more complex market research processes, including agency management, and collaborating with cross functional counterparts to influence key strategies and execution decisions
Determining, implementing and monitoring market research strategies, processes, tools and techniques.
Work with business unit to determine KPIs and benchmarks for customer journey touchpoints
Provide guidance and document best practices for business unit regarding tracking, reporting, analyzing and gathering customer insights
Support efficient and effective use of analytics on voice of customer data by facilitating balance of self-serve and full-serve tools