Market Research Analyst III

Etsy•New York, NY

1d•$136,000 - $176,000•Hybrid

About The Position

Etsy is seeking a Senior Market Researcher to influence marketing decision-making by translating rigorous brand and performance marketing research into clear insights that sharpen channel execution and audience strategy. The role involves close collaboration with marketing teams, other researchers, and data scientists to deliver recommendations that will shape the future of human commerce on Etsy. This is a full-time position reporting to the Senior Manager, Market Research. In addition to salary, employees are eligible for an equity package, an annual performance bonus, and competitive benefits. The role requires presence in Etsy’s Brooklyn Office once or twice per week. The Market Research team at Etsy uses rigorous qualitative and quantitative research to understand customers, sellers, and the marketplace, informing marketing strategy and evaluating performance in partnership with Marketing Analytics. The team is mixed-methods with a quantitative leaning, conducting research with global consumers, small business owners, and Etsy buyers & sellers, while fostering an inclusive team culture that promotes diversity, collaboration, and professional development.

Requirements

Approximately 5+ years experience conducting primary market research, ideally in a multi-channel marketing or ecommerce environment
Expertise designing and executing quantitative and mixed-methods research, including brand tracking, audience strategy, channel measurement
Strong quantitative research skills, including sampling, questionnaire design, and data analysis
Ability to develop measurement frameworks, interpret complex data from primary research and third-party sources, identify meaningful trends, and translate findings into clear business implications
Experience connecting brand health, channel performance, audience understanding, and business outcomes to development holistic measurement approaches and inform marketing strategy
Comfort leveraging AI tools to accelerate research workflows and experience independently exploring new use cases– while maintaining human oversight and judgement of outputs
Excellent data visualization skills, including experience with Google Slides, with the ability to translate complex data into clear narratives
Strong stakeholder management and communication skills
A collaborative, curious, and pragmatic mindset
Ability to balance methodological rigor with speed
Proactively identify opportunities for research and measurement to improve marketing decisions

Responsibilities

Partners with Product & Retention Marketing teams to guide marketing strategy and execution
Independently develop and execute research for tightly-scoped research projects, including developing survey instruments, analyzing data, generating insights and recommendations, and writing reports
Support the Product & Retention Marketing Research Lead on more widely-scoped research projects
Own key aspects of our brand tracking program, including vendor relationships, questionnaire updates, tabulation specs, data analysis, and reporting
Source and synthesize secondary research, including competitive intelligence
Contribute to market research operations, including project management and overseeing the process of working with third-party research vendors (e.g., research agencies, moderators)