Market Research Analyst I

Hamamatsu Corporation•Bridgewater Township, NJ

1d•$58,000 - $73,000•Hybrid

About The Position

The Market Research Analyst I is responsible for interpreting data, preparing reports, and developing recommendations based on market research findings for target markets and products. This role supports marketing objectives by increasing visibility with our parent company and helping identify new business opportunities. This is a hybrid position based out of our Bridgewater, NJ office.

Requirements

Bachelor’s degree in Marketing, Business Analytics, or a related discipline.
Ability to travel nationwide up to 25%.
Intermediate proficiency in Microsoft Excel, Word, and PowerPoint.
Familiarity with multiple internet research tools.

Nice To Haves

Project management skills.
Experience with Microsoft SharePoint.
Experience with CRM systems.
Experience with Adobe Creative Cloud.
Two years of market research experience.

Responsibilities

Gather market intelligence on assigned markets, including market size, competitors, trends, and profitability.
Conduct independent data collection using quantitative and qualitative research methods, which may include internet research, internal databases, in-person conversations, email or phone outreach, and observation at trade shows and conferences.
Report findings to supervisors and stakeholders, gather feedback, and recommend next steps.
Support sales and marketing development projects by conducting primary and secondary market research.
Collaborate with stakeholders, including Marketing Engineers, Business Development Managers, Applications Engineers, and Sales Engineers, to identify and collect information required for project success.
Gather feedback and recommend next steps.
Create customer-facing and internal content with support from engineers, including booth graphics, advertisements, brochures, and related marketing materials.