Market Research Analyst
About The Position
The Market Research Analyst serves as the “voice of the customer”, responsible for managing qualitative and quantitative primary market research projects. The candidate must be able to clearly understand and articulate key business questions & determine the methodology best suited to meet those objectives through optimal study design and execution. Additionally, they must be able to facilitate and lead discussions with cross-functional teams regarding implications and relevant recommendations based on those insights generated from primary and secondary research, and other analyses.
Requirements
- 3-5 years of experience in custom and syndicated research methods
- Questionnaire development, survey programming and sample design
- Strong analytic, quantitative, and problem solving skills
- Excellent written and oral communication skills
- Ability to work independently to high standards of quality and timeliness
- A willingness to adapt and be audience focused, with a curious mindset and a commitment to creating an inclusive work environment
Nice To Haves
- Community development skills a plus
- Knowledge of web analytics (e.g. Adobe, comScore), Scarborough and Tableau a plus
Responsibilities
- Manages the design and execution of quantitative and qualitative market research studies
- Strong research & quantitative analytical skills, including the ability to synthesize findings and develop practical, actionable recommendations
- Translates business needs and questions into actionable research hypotheses and study designs
- Consolidates analytics and behavioral data to tell the complete story
- Proactively seeks opportunities to apply market research solutions across the organization
- Champion the use of consumer data to improve decision-making throughout the organization
- Works collaboratively with internal clients to define research needs
- Manages and, at times, facilities usability sessions to support all digital facets of the organization
- Processes and analyzes research data
- Elicits a clear understanding of key needs and imparts results to internal clients
- Responsible for shaping and editing external research vendor materials (questionnaires, presentations and summary conclusions)
- And, more often, for developing your own research materials (survey instruments, programming, discussion guides, protocols, presentations and recommendations)
- Supports the development of sales presentations through the use of proprietary and syndicated research
Benefits
- The annual salary for this role is $75,000 - $85,000
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
