Market Planning Insights Specialist

Genentech•Daly City, CA
•$153,600 - $285,200•Hybrid

About The Position

The Market Planning Insights Specialist is a Senior Manager in Therapeutic Area Analytics & Insights within Data, Analytics, and AI. The role is a strategic advisor to stakeholders and contributes to Genentech’s Commercial, Medical, and Government Affairs planning. It develops or supports actionable insights and strategic recommendations for business decisions across therapeutic areas, ecosystems, and business domains. The position collaborates with stakeholders to understand needs, conducts targeted analyses, and synthesizes findings into strategic options aligned with organizational goals. Its work informs decisions concerning in-line, pipeline, and business development assets. As an individual contributor, the Senior Manager provides strategic recommendations with moderate guidance and supervision, working flexibly within a matrix structure and adapting to changing business priorities. The role delivers tailored insights for complex business questions, supports integration and adoption of analytics products in workflows, promotes a product-first culture, and advances continuous improvement through best-practice sharing and automation. The position is based in South San Francisco and follows a hybrid schedule, with three days per week on campus.

Requirements

  • Bachelor’s degree.
  • Five years of relevant work experience, or equivalent experience with advanced education.
  • Growth mindset.
  • Experience synthesizing concise summaries focused on insights that inform business decisions.
  • Comfort working with uncertainty in a highly matrixed organization.
  • Strong results orientation and adaptability in a fast-paced environment.
  • Persuasive written and verbal communication skills.
  • For data analytics work, experience with analytical tools such as Python, R, or SQL is required.

Nice To Haves

  • Degree in business, economics, engineering, statistics, life sciences, mathematics, computer or physical sciences, or a related field.
  • MBA or graduate-level degree.
  • Demonstrated leadership, time-management, project-management, and teamwork skills.
  • Market research expertise designing and conducting qualitative and quantitative primary research; ability to synthesize decision-relevant insights and understand market landscapes across multiple primary data sources.
  • Competitive intelligence experience and exposure to pharmaceutical product development or commercialization.
  • For data analytics work, knowledge of secondary data sources such as syndicated sales, promotional and marketing data, and longitudinal patient-level data; payer-data experience is preferred.
  • Experience with statistical modeling and presenting results to nontechnical audiences.
  • For access work, experience resolving access issues across a range of products, therapeutic areas, and challenges with limited guidance, insights, or resources.
  • In-depth understanding of US payers, their market perspectives, and pricing and reimbursement trends.
  • Experience designing and conducting primary market research with payers, formulary decision makers, physicians, and practice managers.

Responsibilities

  • Collaborate with stakeholders to understand business needs, questions, and priorities and align work with project objectives and analytic lead direction.
  • Conduct custom analyses using appropriate analytic techniques to address business challenges.
  • Connect individual work to broader organizational goals and prioritize outcomes with business and patient value.
  • Share best practices, identify automation opportunities, and improve the efficiency and impact of analytics and insights workflows.
  • Support adoption of analytical products by tracking product roadmaps, participating in training and user testing as needed, providing feedback, and integrating products into workflows.
  • Promote DDA’s product-first culture.
  • Guide offshore teams to align work with project objectives and maintain high-quality deliverables.
  • Advise stakeholders on defining impactful business priorities and developing action plans.
  • Synthesize findings into strategic options and recommendations, connecting insights across therapeutic areas, ecosystems, or analytic domains and aligning them with organizational goals.
  • Tailor communications to different audiences, influence senior leaders, and simplify complex details to build stakeholder support.
  • Manage stakeholders autonomously with limited manager guidance, using proactive upward management.
  • Contribute to or lead a community of practice by facilitating discussions, mentoring peers, and fostering collaboration, innovation, and professional growth.
  • Adapt to evolving priorities and work across relevant capabilities, including market research, competitive intelligence, data analytics, and market access.
  • Conduct qualitative and quantitative research with patients, caregivers, healthcare providers, and other ecosystem stakeholders to assess and improve patient experience, when working in market research.
  • Monitor competitive landscapes, assess threats, and gather intelligence from national and regional medical conferences, when working in competitive intelligence.
  • Analyze secondary and structured datasets to identify actionable insights for customers and patients, when working in data analytics.
  • Apply managed-care expertise to assess payer management, coverage, coding, pricing, contracting, and reimbursement drivers; help remove barriers to Genentech therapies and improve customer experience.
  • Lead Immunology Market Access insights and analytics to shape access strategy for upcoming launches.
  • Comply with laws, regulations, and policies governing Genentech activities.

Benefits

  • A discretionary annual bonus may be available based on individual and Company performance.
  • Benefits are available as detailed at the linked benefits information; specific benefits are not listed in the posting.
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